The Knowledge Hub

Welcome to The Knowledge Hub.

Here, you will find all the content available in the KAM Insight portfolio.

If you have any questions or would like to find out about our bespoke research, please contact hello@kaminsight.com

Our latest releases

Competitive Socialising 2024

A look at the Competitive Socialising customer and the growing demand for activity-led venues.

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5 key facts on moderating alcohol consumption

An infographic showing how Brits are moderating their alcohol consumption

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5 key facts on what drives venue choice

An infographic showing what’s important when choosing a venue.

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5 key facts on food decisions

An infographic showing how customers decide what to eat.

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Plan to Plate 2024 – Q2

In partnership with Paytronix, this quarterly report tracks UK consumer behaviour with regards to hospitality venues.

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UK Hospitality Salary Survey: Key Take-outs

Originally presented at HRC 2024, this presentation takes you through the key take-outs from the 2024 ‘Largest UK Hospitality Salary Survey’

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Human vs Machine

Originally presented at HRC 2024, this presentation shows how People Tech can support Hospitality employees.

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What really irritates your customers

Originally presented at HRC in March 2024, this presentation shows what really irritates Hospitality customers and how tech can help.

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The UK’s Largest Hospitality Salary Survey

This annual survey is based on feedback from 1,328 hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.

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5 key facts on Competitive Socialising

An infographic showing 5 key stats on Competitive Socialising

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5 key facts on researching a venue

An infographic showing where and how consumers research hospitality venues.

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Leased & Tenanted Spotlight

Originally presented at our L&T Spotlight, this presentations shows the wants and needs of both pub licensees and their customers.

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers.

Competitive Socialising 2024

Access Level:

A look at the Competitive Socialising customer and the growing demand for activity-led venues.

SEE MORE

Plan to Plate 2024 – Q2

Access Level:

In partnership with Paytronix, this quarterly report tracks UK consumer behaviour with regards to hospitality venues.

SEE MORE

UK Hospitality Salary Survey: Key Take-outs

Access Level:

Originally presented at HRC 2024, this presentation takes you through the key take-outs from the 2024 ‘Largest UK Hospitality Salary Survey’

SEE MORE

Human vs Machine

Access Level:

Originally presented at HRC 2024, this presentation shows how People Tech can support Hospitality employees.

SEE MORE

What really irritates your customers

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Originally presented at HRC in March 2024, this presentation shows what really irritates Hospitality customers and how tech can help.

SEE MORE

The UK’s Largest Hospitality Salary Survey

Access Level:

This annual survey is based on feedback from 1,328 hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.

SEE MORE

Leased & Tenanted Spotlight

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Originally presented at our L&T Spotlight, this presentations shows the wants and needs of both pub licensees and their customers.

SEE MORE

Influencing customers in-venue

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Originally presented at RMI 2024, this presentation shows how hospitality brands can most effectively influence the customer in venue.

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Generation Z: All Grown Up

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When we look at what influences venue choice, the key elements- quality, range, value for money are still at the top for Gen Z, so there’s no need to reinvent the wheel. What what we DO need to do is look at the significant differences in the thoughts and feelings towards technology, alcohol, and diets, that will allow venues to make themselves attractive to this age group.

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Webinars & Vlogs

Pub Roadmap: the headlines & panel

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Katy Moses, founder/MD at KAM, delves into latest pub customer research from the Pub Roadmap report with Steve Alton from the BII, Joby Mortimer from Brakes and Jez Galaun from Brixton Brewery.

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Competitive socialising

Competitive Socialising: the headlines

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Originally presented at the “Competitive Socialising: Power of Play’ event in May 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest Competitive Socialising report (available to “Access All Areas” subscribers) looking at how customer demand for activity-led socialising is growing and how operators and brands can keep up!

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golden years

The Golden Years: the headlines

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Originally presented at RMI 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest research looking at the invaluable 65 years+ age group – The Golden Years (available to “Access All Areas” subscribers) She highlights how invaluable this growing customer group is and how hospitality operators should more actively embrace the older customer.

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hospitality employee of the future

The Hospitality Employee of the future

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A presentation prepared specifically for the UK Hospitality ‘Work & Skills’ event, Katy Moses shares research on the evolving demands and expectations we’re seeing from younger employees and highlights how employers may need to think differently to attract and retain them.

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value of local

The Value of Local

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Katy Moses, founder/MD at KAM, delves into the ever-growing importance of food provenance for customers and hospitality venues with Kate Nicholls from UK Hospitality, Joby Mortimer from Brakes, Simon Wright, a founder of the Welsh Independent Restaurant Collective, and Sophie Cohlquoun from the Welsh Government’s Insights programme, who shares a fascinating case study of the “Value of Welshness.”

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CBD drinks

CBD infused drinks

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Laurence Brown, Senior Insight Manager at KAM, shares research that shows the continued growth of CBD-infused drinks and what this means for hospitality operators.

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Infographics

5 key facts on moderating alcohol consumption

Access Level:

An infographic showing how Brits are moderating their alcohol consumption

SEE MORE & WATCH

5 key facts on what drives venue choice

Access Level:

An infographic showing what’s important when choosing a venue.

SEE MORE & WATCH

5 key facts on food decisions

Access Level:

An infographic showing how customers decide what to eat.

SEE MORE & WATCH

5 key facts on Competitive Socialising

Access Level:

An infographic showing 5 key stats on Competitive Socialising

SEE MORE & WATCH

5 key facts on researching a venue

Access Level:

An infographic showing where and how consumers research hospitality venues.

SEE MORE & WATCH

The Licensee Index 2023

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Now in its sixth year, ‘The Licensee Index’ is the operator benchmarking sentiment tracker for the UK leased and tenanted pub sector.

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THE LATEST FROM

Hospitality Talks

The Vlog

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Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.

KAM-Competitive-Socialising-2023

Competitive Socialising: Winning a New Occasion 2023

Unlike with the paradox of choice where less is more, the increase in options for customers is only going to be a good thing, but that does mean that they will likely become more demanding, more knowledgeable and more particular when it comes to the venue of choice. Therefore, to win in the growing sector, venues must deliver a great experience, which starts by understanding your customers and what they want.

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Competitive socialising

Competitive Socialising: the headlines

Originally presented at the “Competitive Socialising: Power of Play’ event in May 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest Competitive Socialising report (available to “Access All Areas” subscribers) looking at how customer demand for activity-led socialising is growing and how operators and brands can keep up!

SEE MORE
Golden Years

The Golden Years

This report delves into the attitudes and behaviours of the 65+ group to understand what makes them tick, and to what extent they are different (but also similar) to other key target age groups, including Gen X, Y and Z. Age may well be just a number, but to understand this demographic, it isn’t the only number you need to know.

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golden years

The Golden Years: the headlines

Originally presented at RMI 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest research looking at the invaluable 65 years+ age group – The Golden Years (available to “Access All Areas” subscribers) She highlights how invaluable this growing customer group is and how hospitality operators should more actively embrace the older customer.

SEE MORE
Low & No 2022

Low & No 2022

At KAM, we’re delighted to be launching our follow-up research study, in partnership with Lucky Saint, to continue providing critical insight on the low and no category, from a customers’ perspective. We’ve dived deeper into what has changed since 2020 and look ahead to the new customer trends for 2023 and beyond.

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Ontrade Outlook 2022: Return of the Pub

Two years ago we were told not to go to the pub. British pubs were told to close their doors. The industry had experienced nothing like what was about to be thrust upon it. Before the first lockdown was lifted, KAM carried out research, in partnership with The BII, to help the pub industry understand what their customers needed when they were welcome back the first time. People were still nervous. Hygiene was paramount. Social distancing measures were everywhere. But oh my goodness we’d missed our pubs! Fast forward two years and a lot has changed. KAM has once again partnered with BII, kindly supported by Stint and Brakes UK, to take another close look at the British pub customer and how we can best serve them.

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