Whitepaper | How GLP-1 Medications Impact Alcohol Consumption

About

Following our previous research into how GLP-1 medications are changing eating behaviour, KAM partnered with Drinkaware to explore another key question for hospitality and drinks brands: how are these medications affecting alcohol consumption?

Content includes:

• Who are the “GLP-1 Generation”?
• How consuming alcohol feels different
• Drink choices and consumption habits
• The change drivers
• The impact on hospitality

Release date

March 2026

Format

PDF document. 15 pages