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Here are our latest AAA insights, however, the whole of the Knowledge Hub is now available to you. Enjoy.
Family Dining 2024
In this exclusive new insight report, KAM is putting the focus on family dining and uncovering consumer behaviour and attitudes influencing how families decide where and when to spend their time and money.
SEE MOREPlan to Plate 2024 – Q3
In partnership with Paytronix, this quarterly report tracks UK consumer behaviour with regards to hospitality venues.
SEE MORELow+No 2024: Drinking Differently
A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.
SEE MORECompetitive Socialising 2024
A look at the Competitive Socialising customer and the growing demand for activity-led venues.
SEE MOREThe Pub Roadmap
In partnership with the BII and supported by Brakes and Brixton Brewery, this research report forms part of an essential toolkit, based on real data from our sector to allow operators to assess their businesses against the opportunities available to them.
SEE MORELow and No 2023
KAM have carried out a deep-dive research study, in partnership with Lucky Saint, into the current attitudes and behaviour towards Low and No alcohol. The report shows that the movement has gone beyond January, it’s becoming ingrained in people’s lives throughout the year. With as many UK adults actively moderating during the summer as they do during ‘Dry January’, moderating has moved beyond a single month in the year, and beyond simplistic definitions of ‘drinkers’ and ‘non-drinkers’. For venues, the opportunity remains. With massive numbers still entering the category, we need to provide consumers with the best possible experience whatever the occasion.
SEE MOREThe State of The Hospitality Nation
Propel and KAM have carried out a deep-dive research study into the current outlook of the UK’s hospitality sector. The survey, which is produced in association with Mapal Group, sought to examine the key issues currently impacting the industry, whilst also looking ahead to what the next 12 months might bring. This research will allow businesses to benchmark their performance and experiences against the wider sector.
SEE MORECompetitive Socialising: Winning a New Occasion 2023
Unlike with the paradox of choice where less is more, the increase in options for customers is only going to be a good thing, but that does mean that they will likely become more demanding, more knowledgeable and more particular when it comes to the venue of choice. Therefore, to win in the growing sector, venues must deliver a great experience, which starts by understanding your customers and what they want.
SEE MOREThe Golden Years
This report delves into the attitudes and behaviours of the 65+ group to understand what makes them tick, and to what extent they are different (but also similar) to other key target age groups, including Gen X, Y and Z. Age may well be just a number, but to understand this demographic, it isn’t the only number you need to know.
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