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KAM have carried out a deep-dive research study, in partnership with Lucky Saint, into the current attitudes and behaviour towards Low and No alcohol. The report shows that the movement has gone beyond January, it’s becoming ingrained in people’s lives throughout the year. With as many UK adults actively moderating during the summer as they do during ‘Dry January’, moderating has moved beyond a single month in the year, and beyond simplistic definitions of ‘drinkers’ and ‘non-drinkers’. For venues, the opportunity remains. With massive numbers still entering the category, we need to provide consumers with the best possible experience whatever the occasion.

Propel and KAM have carried out a deep-dive research study into the current outlook of the UK’s hospitality sector. The survey, which is produced in association with Mapal Group, sought to examine the key issues currently impacting the industry, whilst also looking ahead to what the next 12 months might bring. This research will allow businesses to benchmark their performance and experiences against the wider sector.

Unlike with the paradox of choice where less is more, the increase in options for customers is only going to be a good thing, but that does mean that they will likely become more demanding, more knowledgeable and more particular when it comes to the venue of choice. Therefore, to win in the growing sector, venues must deliver a great experience, which starts by understanding your customers and what they want.

This report delves into the attitudes and behaviours of the 65+ group to understand what makes them tick, and to what extent they are different (but also similar) to other key target age groups, including Gen X, Y and Z. Age may well be just a number, but to understand this demographic, it isn’t the only number you need to know.

At KAM, we’re delighted to be launching our follow-up research study, in partnership with Lucky Saint, to continue providing critical insight on the low and no category, from a customers’ perspective. We’ve dived deeper into what has changed since 2020 and look ahead to the new customer trends for 2023 and beyond.

Two years ago we were told not to go to the pub. British pubs were told to close their doors. The industry had experienced nothing like what was about to be thrust upon it. Before the first lockdown was lifted, KAM carried out research, in partnership with The BII, to help the pub industry understand what their customers needed when they were welcome back the first time. People were still nervous. Hygiene was paramount. Social distancing measures were everywhere. But oh my goodness we’d missed our pubs! Fast forward two years and a lot has changed. KAM has once again partnered with BII, kindly supported by Stint and Brakes UK, to take another close look at the British pub customer and how we can best serve them.

The rising leisure trend of Competitive Socialising refers to any venue or occasion that brings people together to play a game and enjoy food and/or drink. The growth in popularity we are witnessing is closely tied to advances in technology and the demand for new and different customer experiences. We look at the consumer perspective, including their atiitudes towards dedicated competitive socialising venues and the growing demand for “gaming” experiences in regular pubs and bars.

There are 278+ million ‘family dining’ out-of-home occasions in the UK every year, but both parents and kids are telling us it’s time to re-look at the family dining occasion and shake things up! In this exclusive new insight report, KAM is putting the focus on family dining and uncovering consumer behaviour and attitudes influencing how families decide where and when to spend their time and money.