Report | Understanding how pubs can grow customer loyalty and create superfans.

About

Discover practical, research-backed strategies to recruit, onboard, train and inspire high-performing teams. Developed with the BII and supported by Brakes, this report combines insight from pub customers, employees and licensees with actionable ideas to help you improve service, boost loyalty and build a stronger, more resilient pub business.

Topics include:

• Building brilliant pub teams: Recruit, onboard and retain great people who deliver exceptional customer experiences.
• Training that drives results: Practical ways to build confidence, improve consistency and free up managers’ time.
• Creating memorable customer experiences: Discover how motivated teams deliver better service, stronger loyalty and increased spend.
• Leading with confidence: Actionable advice, real-life case studies and proven strategies to help your pub thrive.

Release date

July 2026

Format

PDF Report. 43 pages