Report | What families want from hospitality venues. How ‘getting it right’ can be big business.

About

This is our third Family Dining report – this time in partnership with the Association of Indoor Play – putting the focus on family dining and uncovering consumer behaviour and attitudes influencing how families decide where and when to spend their time and money.

With feedback from 950 parents/guardians of children from 0-14 years old, this research highlights…

• The family dining opportunity
• Influences on venue choice
• Influences on menu choice
• The role of health
• How brands can attract & engage with families
• How to increase dwell time and spend
• The size of the prize for family dining

This research highlights the needs, wants, stress points and opportunities for this valuable dining and leisure occasion, and how these have changed over the last four years in order to help operators and brands attract, engage and build loyalty via this invaluable customer occasion.

Release date

September 2026

Format

PDF Report. 40 pages