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In-depth research studies utilising bespoke KAM research. With visualised consumer and/or operator data, expert commentary, case studies and views from industry thought-leaders, to provide the complete picture.
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Tackling the hot topics with eye-catching design and headline-grabbing insight that makes you sit up and take notice. Working with inspiring brands and operators to cut through the noise and get to the heart of what's happening in hospitality.
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Latest Access All Areas
Plan to Plate 2024 – Q3
In partnership with Paytronix, this quarterly report tracks UK consumer behaviour with regards to hospitality venues.
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Low+No 2024: Drinking Differently
A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.
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Competitive Socialising 2024
A look at the Competitive Socialising customer and the growing demand for activity-led venues.
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Pub Roadmap: the headlines & panel
Katy Moses, founder/MD at KAM, delves into latest pub customer research from the Pub Roadmap report with Steve Alton from the BII, Joby Mortimer from Brakes and Jez Galaun from Brixton Brewery.
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The Pub Roadmap
In partnership with the BII and supported by Brakes and Brixton Brewery, this research report forms part of an essential toolkit, based on real data from our sector to allow operators to assess their businesses against the opportunities available to them.
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Low and No 2023
KAM have carried out a deep-dive research study, in partnership with Lucky Saint, into the current attitudes and behaviour towards Low and No alcohol. The report shows that the movement has gone beyond January, it’s becoming ingrained in people’s lives throughout the year. With as many UK adults actively moderating during the summer as they do during ‘Dry January’, moderating has moved beyond a single month in the year, and beyond simplistic definitions of ‘drinkers’ and ‘non-drinkers’. For venues, the opportunity remains. With massive numbers still entering the category, we need to provide consumers with the best possible experience whatever the occasion.
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