Report | Customer trends in activity-led venues

About

Something special is happening across the UK’s social scene and it’s being fuelled by more than pints and playlists. Our latest research with a nationally representative sample of 500 UK adults (18+), conducted in May 2025, discovers the consumer trends that are driving this new era of competitive socialising, where connection, play and purpose collide to create something truly unforgettable.

This isn’t just a trend, it’s a movement. Nearly 1 in 3 UK adults have visited a competitive socialising venue in the past year, and among those who go, 41% are now returning at least once a month, up from 35% last year. Even more striking? Over a third say they’re visiting more often than they were 12 months ago.

This report aims to give a flavour of the customer who visits Competitive Socialising venues; who they are, why they visit and most importantly to identify opportunities for venues and Competitive Socialising brands to drive footfall, improve their experience and grow spend and loyalty.

Release date

May 2025

Format

PDF Report. 13 pages