The Knowledge Hub

Low and No 2023

Report | The latest consumer behaviour in the Low & No category


KAM have carried out a deep-dive research study, in partnership with Lucky Saint, into the current attitudes and behaviour towards Low and No alcohol.

The report shows that the movement has gone beyond January, it’s becoming ingrained in people’s lives throughout the year. With as many UK adults actively moderating during the summer as they do during ‘Dry January’, moderating has moved beyond a single month in the year, and beyond simplistic definitions of ‘drinkers’ and ‘non-drinkers’. For venues, the opportunity remains. With massive numbers still entering the category, we need to provide consumers with the best possible experience whatever the occasion.

Release date

June 2023


PDF Report. 69 pages