Report | Brits evolving relationship with alcohol and the growth of low & no

About

The UK’s drinking culture is evolving—and hospitality needs to evolve with it.

Our latest report, produced in partnership Lucky Saint, dives deep into the new reality of how Brits are drinking in 2026. Based on nationally representative research, Drinking Differently explores the rise of a more flexible, intentional and health-conscious approach to alcohol—and the massive opportunity this presents for pubs, bars and restaurants.

Packed with insight, stats and operator takeaways, Drinking Differently is essential reading for anyone in the on-trade looking to stay ahead of consumer trends and unlock new revenue from the low & no category.

The data in this report is based on online interviews with a nationally representative sample of 2,000 UK adults (over 18 years old.)

Release date

June 2026

Format

PDF Report. 59 pages