Report | Understanding, engaging and influencing the hospitality customer journey.

About

KAM is delighted to have partnered with NFS Hospitality to bring you this deep dive into the hospitality consumer’s journey from ‘plan to plate’. The shape of hospitality is changing fast but one thing, however, remains constant – the importance of understanding the way in which customers think and behave. This is the first edition of a new, improved quarterly tracker research report looking at the hospitality
customer’s decision process, from plan to plate. We will follow the customer journey from the initial decision to leave the house and venue choice through to ordering, paying and leaving a review.

Each quarter we conduct online interview with a nationally representative sample of 1,000 UK residents, aged 18+, who visit pubs, bars and restaurants. This report shows the latest quarter results – July-Sept 2024.

Release date

October 2024

Format

PDF Report. 68 pages