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The Pub Roadmap | Creating Pub Superfans

Report | Understanding how pubs how can grow customer loyalty and create superfans.

About

In partnership with the BII and supported by Brakes, this research report forms part of an essential toolkit. This report has been produced by researching both the pub customer and operator expectations and opinions, to give you actionable information that you can apply to your business. Supported by data from HDI, which shows where consumers are spending their money across hospitality.

Topics include:

  • DRIVING FOOTFALL: HOW TO ENSURE YOUR POTENTIAL FANS FIND YOU IN THE FIRST PLACE
  • THE IN VENUE EXPERIENCE: DELIVERING AN EXPERIENCE FIT FOR A SUPERFAN
  • DRIVING LOYALTY: CREATING A CONNECTION AND KEEPING THEM COMING BACK FOR MORE

Release date

March 2025

Format

PDF Report. 45 pages