About

As the lines blur between wellness, socialising, and self-expression, a new generation of drinks is rewriting the rules. Functional and feel good drinks are no longer fringe curiosities for wellness devotees; they’re becoming part of how people socialise, relax and express themselves. Our new research in partnership with Club Soda looks at the rise of functional drinks in the UK.

Release date

October 2025

Format

PDF. 14 pages.