The Knowledge Hub
Generation Z: Beyond Booze
A look at how Generation Z are interacting differently with alcohol
About
Originally presented at the Low+No 2023 event, these slides explore the changing relationship which Generation Z seem to have with alcohol compared to previous generations and what implications this may have for the future of socialising. Based on research carried out in partnership with Lucky Saint in May 2023.
Release date
July 2023
Format
PDF presentation. 11 slides.