The Knowledge Hub

Generation Z: Beyond Booze

A look at how Generation Z are interacting differently with alcohol


Originally presented at the Low+No 2023 event, these slides explore the changing relationship which Generation Z seem to have with alcohol compared to previous generations and what implications this may have for the future of socialising. Based on research carried out in partnership with Lucky Saint in May 2023.

Release date

July 2023


PDF presentation. 11 slides.