Whitepaper | How the UK On-Trade is currently meeting the demand for alcohol-free.

About

This report, conducted by KAM in partnership with Everleaf, explores how the UK on-trade has progressed over the past 18 months, and where the next opportunities lie to deliver a more compelling, consistent and high-quality alcohol-free experience. It is based on an in-depth audit across 100 venues in London, representing 4,400 UK pubs, bars and restaurants, during February 2026.

Content includes:

• Alcohol-free availability in venues
• Visibility of alcohol-free options
• How menus are impacting alcohol-free trade
• Staff confidence serving alcohol-free
• Where guest experience is lacking
• Digital visibility of alcohol-free
• The alcohol-free spirit boom
• What’s next for alcohol free

Release date

May 2026

Format

PDF document. 12 pages