Critical Marketing Insights For UK Hospitality Brands

About

State of Social is the first industry-wide benchmarking report dedicated to social media metrics and it’s BACK for its 2ND year! Delivered by Kitch and KAM, the FREE report captures critical insights for UK hospitality operators.

It enables marketing teams and business leaders to:

• Elevate social performance and solidify brand presence online
• Benchmark performance against competitors
• Make informed strategic decisions at board level
• Back spending with data-driven metrics

This year, 68 hospitality brands completed our online survey delving into key Social Media reporting. Now we’re ready to share bigger and better research for 2026. We’re digging deeper into the paid side of social media, the role of AI and a new section on LinkedIn as well as gathering critical benchmarking data on Instagram, Facebook and TikTok performance metrics.

Contributors have received a detailed summary of the benchmark data and the topline findings are available now in a FREE report for the benefit of the whole industry.

Release date

January 2026

Format

PDF. 29 pages.