Insight with purpose

So much more than just a research agency, KAM is the supportive voice of the UK hospitality industry, providing our clients with valuable and actionable insight that drives purposeful change.

KAM 30% Growth Yr on Yr (2)

Insight-driven businesses are growing at an average of 30% each year.*

We understand the power of insight.

Insight is at the heart of everything we do. We believe in the power of understanding trends, uncovering hidden opportunities, and delivering game-changing solutions.

With our expertise and passion deep-rooted in hospitality, we're here to help you succeed in this wonderful, yet ever-evolving industry.

Welcome to a world of possibilities.

Work with us

At KAM, we take pride in offering cutting-edge consultancy backed by deep insights. We thrive on providing our clients with valuable and actionable insight solutions that drive real results and purposeful change.

If you're ready to be informed, educated, and inspired, hop on board and let's embark on an exciting journey together.

how can we help you?

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Insights & Consultancy

Let's create the perfect research package for your business. Our team is ready to delve deep into your customer intelligence, uncovering hidden patterns and trends that will drive success.

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Creating Insight-led Content

Stand out from the crowd and effectively engage your target audience with insight-led thought leadership. We understand the importance of compelling storytelling and impactful content in today's digital world.

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Learning & Development

Invest in the continuous growth and development of your team. We offer a range of educational programs and workshops designed to enhance the skills and knowledge of your staff.

Our recent projects

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Unlock the power of knowledge today

Are you ready to dive into a world of invaluable hospitality intelligence? Join The KAM Knowledge Hub, your go-to insight resource for everything you need to thrive in the dynamic world of hospitality. Sign up for our free membership or unleash the full potential of Access All Areas and take control of your professional destiny. The power of knowledge awaits you!

Knowledge is power

Future of Socialising: What’s next for the dry economy?

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UK adults’ evolving relationship with cannabis (THC and CBD), alcohol and other mood-altering substances and it’s impact on hospitality.


Low+No 2024: Drinking Differently

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A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.


Competitive Socialising 2024

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A look at the Competitive Socialising customer and the growing demand for activity-led venues.


Plan to Plate 2024 – Q2

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In partnership with Paytronix, this quarterly report tracks UK consumer behaviour with regards to hospitality venues.


UK Hospitality Salary Survey: Key Take-outs

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Originally presented at HRC 2024, this presentation takes you through the key take-outs from the 2024 ‘Largest UK Hospitality Salary Survey’


Human vs Machine

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Originally presented at HRC 2024, this presentation shows how People Tech can support Hospitality employees.



KAM Team

Our people

Welcome to KAM, where we are more than just a team - we are a family united by a passion for the UK hospitality sector. With research and insights at the core of everything we do, we strive to provide you with the tools and knowledge you need to make informed decisions and stay ahead of the trends.

Our dynamic team brings together expertise from hospitality, research, insights and marketing to form a powerhouse of talent dedicated to your success. We take our work seriously, but that doesn't mean we don't know how to have fun along the way. We believe that a lively and positive approach enhances creativity and fosters better collaboration with our clients. We understand the challenges and opportunities in your industry, and we are here to guide you every step of the way.

The Blog

Brits are waking up to CBD infused drinks

Nearly 1-in-5 UK adults have tried a CBD infused drink (19.4%) according to new research we've done in partnership with...

Moderation nation: A quarter of UK adults ‘zebra striping’ on every pub visit

A quarter of UK drinkers are alternating between alcoholic and alcohol-free drinks when they visit pubs and bars, according to...

Introducing the Competitive Socialising Customer

Competitive Socialising is a key growth area for the industry, driven by consumer demand for novel and engaging ways to...

A focus on menus

We've just launched the 2nd quarterly wave of our new ‘Plan to Plate’ tracker, in partnership with guest engagement platform Paytronix. Every...

UK’s Largest Hospitality Salary Survey results

This month we joined forces with Access Group and HJ UK to survey 1,300+ Hospitality employees about their salaries, benefits,...

Future-proofing the pub industry – one brew at a time

January seems the perfect month to focus on the future and consider what lies ahead for our great British pub...