Insight

Insight with purpose

So much more than just a research agency, KAM is the supportive voice of the UK hospitality industry, providing our clients with valuable and actionable insight that drives purposeful change.

KAM 30% Growth Yr on Yr (2)

Insight-driven businesses are growing at an average of 30% each year.*

We understand the power of insight.

Insight is at the heart of everything we do. We believe in the power of understanding trends, uncovering hidden opportunities, and delivering game-changing solutions.

With our expertise and passion deep-rooted in hospitality, we're here to help you succeed in this wonderful, yet ever-evolving industry.

Welcome to a world of possibilities.

Work with us

At KAM, we take pride in offering cutting-edge consultancy backed by deep insights. We thrive on providing our clients with valuable and actionable insight solutions that drive real results and purposeful change.

If you're ready to be informed, educated, and inspired, hop on board and let's embark on an exciting journey together.

how can we help you?

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Insights & Consultancy

Let's create the perfect research package for your business. Our team is ready to delve deep into your customer intelligence, uncovering hidden patterns and trends that will drive success.

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Creating Insight-led Content

Stand out from the crowd and effectively engage your target audience with insight-led thought leadership. We understand the importance of compelling storytelling and impactful content in today's digital world.

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Learning & Development

Invest in the continuous growth and development of your team. We offer a range of educational programs and workshops designed to enhance the skills and knowledge of your staff.

Our recent projects

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Unlock the power of knowledge today

Are you ready to dive into a world of invaluable hospitality intelligence? Join The KAM Knowledge Hub, your go-to insight resource for everything you need to thrive in the dynamic world of hospitality. Sign up for our free membership or unleash the full potential of Access All Areas and take control of your professional destiny. The power of knowledge awaits you!

Knowledge is power

Plan to Plate 2024

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In partnership with Paytronix, this report tracks UK consumer behaviour with regards to hospitality venues.

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Leased & Tenanted Spotlight

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Originally presented at our L&T Spotlight, this presentations shows the wants and needs of both pub licensees and their customers.

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Influencing customers in-venue

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Originally presented at RMI 2024, this presentation shows how hospitality brands can most effectively influence the customer in venue.

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Generation Z: All Grown Up

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When we look at what influences venue choice, the key elements- quality, range, value for money are still at the top for Gen Z, so there’s no need to reinvent the wheel. What what we DO need to do is look at the significant differences in the thoughts and feelings towards technology, alcohol, and diets, that will allow venues to make themselves attractive to this age group.

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Attracting and Retaining Hospitality Employees

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Check out our presentation from the BII People Conference focused on our recent research on recruiting and retaining talent in hospitality.

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Pub Roadmap

The Pub Roadmap

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In partnership with the BII and supported by Brakes and Brixton Brewery, this research report forms part of an essential toolkit, based on real data from our sector to allow operators to assess their businesses against the opportunities available to them.

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KAM Team

Our people

Welcome to KAM, where we are more than just a team - we are a family united by a passion for the UK hospitality sector. With research and insights at the core of everything we do, we strive to provide you with the tools and knowledge you need to make informed decisions and stay ahead of the trends.

Our dynamic team brings together expertise from hospitality, research, insights and marketing to form a powerhouse of talent dedicated to your success. We take our work seriously, but that doesn't mean we don't know how to have fun along the way. We believe that a lively and positive approach enhances creativity and fosters better collaboration with our clients. We understand the challenges and opportunities in your industry, and we are here to guide you every step of the way.

The Blog

Future-proofing the pub industry – one brew at a time

January seems the perfect month to focus on the future and consider what lies ahead for our great British pub...

Shining a light on inclusivity in Hospitality

KAM has joined forces with Equality, Equity and Inclusion consultancy, SISU to carry out a comprehensive survey within the Hospitality...

Brand new ‘Pub Roadmap’ report released

KAM have partnered with the BII (British Institute of Innkeeping) to launch the ultimate Pub Roadmap: a robust and practical...

Ultimate Guide to Christmas from KAM and HGem

Christmas is about sharing, supporting and bringing people together. So here's a little gift from research consultancy KAM and guest experience management platform HGEM,...

Building a sustainable hospitality business

Jo Lynch, Account Director at KAM, has been surrounded by discussions around sustainability within the hospitality industry recently. In our...

Maximising Christmas in hospitality venues

It’s CHRISTMAAAASSSS!  Well, nearly. Actually there’s less than 100 days to go until the big day.  Here at KAM we’ve...