About

State of Social is the first industry-wide benchmarking report dedicated to social media metrics. Delivered by Kitch and KAM, the report captures critical insights for UK hospitality operators.

It enables marketing teams and business leaders to:

• Benchmark performance against competitors
• Make informed strategic decisions at board level
• Back spending with data-driven metrics
• Elevate social performance and solidify brand presence online

In November 2024, 62 hospitality brands completed an online survey, capturing 35 social metrics across three platforms, along with responses to 25 additional questions about how brands manage social within their businesses.

It can be difficult to quantify the true value of the emotional connections sparked by brand engagements on social media, but there’s no denying the monumental impact they can have. This report aims to provide you with tools to secure the resources necessary to support these crucial touch points in your customer journey.

Release date

February 2025

Format

Whitepaper. 22 pages. PDF.