Consumer
Consumer intentions for Christmas 2021
It’s all about Christmas at the moment at KAM. With just 80 days to go until Santa arrives, 1-in-4 Brits have ALREADY made a restaurant/pub/bar reservation so most of our clients’…
Read MoreLow and No alcohol: The Great Moderation
Have you ever been at a social occasion and, for whatever reason, not been “drinking” only to be handed a luke-warm glass of tap water, while others around you sip…
Read MoreNavigating the cost of living crisis
Strategy & Insight Director at KAM, Blake Gladman, looks at the likely impact of the uncertain economic climate on consumer and how spending habits will shift to navigate the cost…
Read MoreKindness Counts
Almost three quarters of UK adults say it is important that we learn from the Covid-19 pandemic to be kinder as a society. As we reflect on lessons learnt over…
Read MoreCelebrating all things beer
This week is ‘Cask Ale Week’ – the annual celebration of everything ‘cask’, with pubs throughout the country running promotions, competitions, events, and beer festivals to celebrate the classic British…
Read MoreFreedom Day – How was it for you?
With the coming and going of ‘Freedom Day’ and the majority of restrictions lifted, we wanted to understand how consumers were feeling. KAM has conducted research in partnership with the…
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