Consumer
Dry summer ahead – moderation goes mainstream
As many Brits are moderating alcohol this summer as during ‘Dry January’ UK drinkers are now moderating in the summer at similar numbers to ‘Dry January’, according to a new…
Read MoreThe Quest for a Quality Serve
Katie Jenkins, Marketing & Partnerships Director at KAM shares recent research carried out in partnership with Budvar looking at just how important the quest for a quality serve can be…
Read MoreMaximising sport in pubs
Following the release of our brand new research – The Value of Midweek Sport in Pubs – in partnership with BT Sport. KAM hosted a trade tour in Liverpool with…
Read MoreConsumer intentions for Christmas 2021
It’s all about Christmas at the moment at KAM. With just 80 days to go until Santa arrives, 1-in-4 Brits have ALREADY made a restaurant/pub/bar reservation so most of our clients’…
Read MoreLow and No alcohol: The Great Moderation
Have you ever been at a social occasion and, for whatever reason, not been “drinking” only to be handed a luke-warm glass of tap water, while others around you sip…
Read MoreNavigating the cost of living crisis
Strategy & Insight Director at KAM, Blake Gladman, looks at the likely impact of the uncertain economic climate on consumer and how spending habits will shift to navigate the cost…
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