Consumer
Kindness Counts
Almost three quarters of UK adults say it is important that we learn from the Covid-19 pandemic to be kinder as a society. As we reflect on lessons learnt over…
Read MoreCelebrating all things beer
This week is ‘Cask Ale Week’ – the annual celebration of everything ‘cask’, with pubs throughout the country running promotions, competitions, events, and beer festivals to celebrate the classic British…
Read MoreFreedom Day – How was it for you?
With the coming and going of ‘Freedom Day’ and the majority of restrictions lifted, we wanted to understand how consumers were feeling. KAM has conducted research in partnership with the…
Read MoreAre the UK public ready to give up face masks?
With face masks soon to become a choice rather than a rule, KAM wanted to understand whether Brits are ready to give them up. We conducted research in partnership with…
Read MoreSummer of socialising ahead
2021 looks set to be a summer of socialising for many UK consumers, if lockdown measures do lift. 36% of UK adults say they plan to have friends and family…
Read MoreOpting out of Mother’s Day
Consumers want the option to ‘opt out’ this Mother’s Day Nearly 1-in-5 consumers would like the option to ‘opt out’ of Mother’s Day communications from operators and brands, according to…
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