KAMera- Eye on Convenience 71

Good morning! Premiumisation is the (made up) word on everyone’s lips this Christmas. 86% of shoppers “trade up” during the festive season, whether because they want to impress the family,…

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KAMera-Eye on Convenience 70

Hello and welcome to this week’s KAMera email, As the stores ramp up advertising and promotions in preparation for Christmas, we have been speaking to members of KAMunity about the…

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