Consumer
Value of customer insight
Realising the true value of customer insight. Why knowing your customers is more important than them being right or wrong. Blake Gladman, Strategy & Insight Director It’s never been a…
Read MoreSpending power of over 65s
Age is just a number? Spending power of over 65s is growing but should they be your target market? Blake Gladman, Strategy & Insight Director Age is just a number.…
Read MoreAlcohol Free Beer
“Nothing ever tasted better than a cold alcohol free beer on a beautiful afternoon with nothing to look forward to than more of the same.” Blake Gladman, Strategy & Insight…
Read MoreShopping experiences
How can we create shopping experiences that will tap into and serve our human needs? It’s those that can deliver across each of the stages of human needs who will…
Read MoreAre you responsible?
I was lucky enough to be part of the judging panel for the Scottish Local Retailer Rewards this week. It was great to see so many independent retailers doing great…
Read MoreThe experience economy: Connecting with customers
The experience economy: The move from shifting ‘stuff’ to connecting with customers on a more emotional level. The term was first coined by Joseph Pine II and James H. Gilmore…
Read More