Standard Access
Influencing customers in-venue
Originally presented at RMI 2024, this presentation shows how hospitality brands can most effectively influence the customer in venue.
SEE MOREGeneration Z: All Grown Up
When we look at what influences venue choice, the key elements- quality, range, value for money are still at the top for Gen Z, so there’s no need to reinvent the wheel. What what we DO need to do is look at the significant differences in the thoughts and feelings towards technology, alcohol, and diets, that will allow venues to make themselves attractive to this age group.
SEE MOREAttracting and Retaining Hospitality Employees
Check out our presentation from the BII People Conference focused on our recent research on recruiting and retaining talent in hospitality.
SEE MOREThe Ultimate Guide to Christmas
Christmas is about sharing, supporting and bringing people together. So here’s a little gift from KAM Research and Insights and HGEM, bringing together all of our combined Christmas research into one report – the ultimate Xmas guide for hospitality venues.
SEE MOREWine Decisions
To truly understand what drives and influences consumer behaviour during these challenging times, some in-depth analysis is needed. Whilst there is a wealth of data and insight around wine consumer behaviour within the On Trade and the wider Off Trade (with much of the data for the latter coming from the UK’s Supermarkets), there remains a distinct lack of research into consumers’ wine buying habits from Independent Specialist Wine Retailers.
SEE MOREBrixton Brewery | Focus on craft beer
Brixton Brewery share data on the craft beer customer in the on-trade
SEE MOREHospitality Tech 2024
KAM has partnered with Vita Mojo to explore the tech challenges facing restaurant operators – and see how forward thinking brand are over coming them and unlock growth opportunities for 2024.
SEE MOREConsumer intentions for Christmas 2023
An infographic showing how consumers intend to send Christmas 2022, in partnership with Toggle.
SEE MOREGeneration Z: Beyond Booze
Originally presented at the Low+No 2023 event, these slides explore the changing relationship which Generation Z seem to have with alcohol compared to previous generations and what implications this may have for the future of socialising. Based on research carried out in partnership with Lucky Saint in May 2023.
SEE MOREEmployee Engagement Services in Hospitality
With the vacancies the industry is experiencing at the moment for a variety of reasons, it puts importance on making sure employees are happy, motivated and retained. Based on online interviews conducted in February 2023 with 500 hospitality employees across all sub-sectors of the industry, this report looks at how businesses can make themselves an attractive place to work through engaging their employees, ultimately driving recruitment, loyalty, retention as well as productivity.
SEE MOREThe Value of Mid-Week Sports
This report looks into the opportunity that arises from the synergy between sport and pubs, how best to deliver a great sporting experience and the long term halo effects it can have on a venue.
SEE MOREThe UK’s Largest Hospitality Salary Survey
This annual survey is based on feedback from 1,963 hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.
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