Marketing
Rumours of the death of focus groups has been greatly exaggerated
With the increase in availability of new technologies and ‘instant insight’ it’s often easy to dismiss traditional research methodologies as yesterday’s news. However, although many new techniques have enhanced the…
Read MoreCharity and pasta straws at Pub19
Good morning all Blake and I spent some time at the Pub19 trade show this week and several things caught our eye- The gin boom continues with no sign of…
Read MoreFyre, Fyre, the festival’s on Fyre!
Fyre Fyre the festival’s on Fyre! I’m on a roll with the Alan Partridge references now. This one is a little more obscure and perhaps aimed at the 1%. Which…
Read MoreJanuary blues on booze, meats it’s match
Oh Christmas, where did you go? Like a breath of wind through the trees and the distance sounds of a babbling brook. For it feels an aching eternity since those…
Read MoreThe John Lewis advert…and no, not that one!
With under 4 weeks to go until Christmas it’s just about acceptable to start writing about it…just. Although compared to when the stores and adverts start with the festivities I’m…
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