Consumer
Are the UK public ready to give up face masks?
With face masks soon to become a choice rather than a rule, KAM wanted to understand whether Brits are ready to give them up. We conducted research in partnership with…
Read MoreSummer of socialising ahead
2021 looks set to be a summer of socialising for many UK consumers, if lockdown measures do lift. 36% of UK adults say they plan to have friends and family…
Read MoreOpting out of Mother’s Day
Consumers want the option to ‘opt out’ this Mother’s Day Nearly 1-in-5 consumers would like the option to ‘opt out’ of Mother’s Day communications from operators and brands, according to…
Read MoreWhat’s next for alcohol-free spirits?
In celebration of the launch of KAM’s new low and no research report, we’ve spoken to a number of industry experts to gain different perspectives on the Low and No opportunity.…
Read MoreHospitality at home
Home delivery and ‘hospitality at home’ have been growing significantly over the last 10 months. KAM Media MD, Katy Moses, gives her thoughts on the benefits of getting your hospitality…
Read MoreThe growth of Low and No beer
In celebration of the launch of KAM’s new low and no research report, we’ve spoken to a number of industry experts to gain different perspectives on the Low and No…
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