The Knowledge Hub

Welcome to The Knowledge Hub, designed to inform, inspire and incite. Enjoy.

If you have any questions or feedback or would like to find out about our bespoke research, please contact hello@kaminsight.com

Our latest releases

Attracting and Retaining Hospitality Employees

Check out our presentation from the BII People Conference focused on our recent research on recruiting and retaining talent in hospitality.

Read More

Pub Roadmap: the headlines & panel

Katy Moses, founder/MD at KAM, delves into latest pub customer research from the Pub Roadmap report with Steve Alton from the BII, Joby Mortimer from Brakes and Jez Galaun from Brixton Brewery.

Read More

The Pub Roadmap

In partnership with the BII and supported by Brakes and Brixton Brewery, this research report forms part of an essential toolkit, based on real data from our sector to allow operators to assess their businesses against the opportunities available to them.

Read More

The Ultimate Guide to Christmas

Christmas is about sharing, supporting and bringing people together. So here’s a little gift from KAM Research and Insights and HGEM, bringing together all of our combined Christmas research into one report – the ultimate Xmas guide for hospitality venues.

Read More

Wine Decisions

To truly understand what drives and influences consumer behaviour during these challenging times, some in-depth analysis is needed. Whilst there is a wealth of data and insight around wine consumer behaviour within the On Trade and the wider Off Trade (with much of the data for the latter coming from the UK’s Supermarkets), there remains a distinct lack of research into consumers’ wine buying habits from Independent Specialist Wine Retailers.

Read More

Brixton Brewery | Focus on craft beer

Brixton Brewery share data on the craft beer customer in the on-trade

Read More

Hospitality Tech 2024

KAM has partnered with Vita Mojo to explore the tech challenges facing restaurant operators – and see how forward thinking brand are over coming them and unlock growth opportunities for 2024.

Read More

Generation Z: Beyond Booze

Originally presented at the Low+No 2023 event, these slides explore the changing relationship which Generation Z seem to have with alcohol compared to previous generations and what implications this may have for the future of socialising. Based on research carried out in partnership with Lucky Saint in May 2023.

Read More

Low and No 2023

KAM have carried out a deep-dive research study, in partnership with Lucky Saint, into the current attitudes and behaviour towards Low and No alcohol. The report shows that the movement has gone beyond January, it’s becoming ingrained in people’s lives throughout the year. With as many UK adults actively moderating during the summer as they do during ‘Dry January’, moderating has moved beyond a single month in the year, and beyond simplistic definitions of ‘drinkers’ and ‘non-drinkers’. For venues, the opportunity remains. With massive numbers still entering the category, we need to provide consumers with the best possible experience whatever the occasion.

Read More

Employee Engagement Services in Hospitality

With the vacancies the industry is experiencing at the moment for a variety of reasons, it puts importance on making sure employees are happy, motivated and retained. Based on online interviews conducted in February 2023 with 500 hospitality employees across all sub-sectors of the industry, this report looks at how businesses can make themselves an attractive place to work through engaging their employees, ultimately driving recruitment, loyalty, retention as well as productivity.

Read More

The State of The Hospitality Nation

Propel and KAM have carried out a deep-dive research study into the current outlook of the UK’s hospitality sector. The survey, which is produced in association with Mapal Group, sought to examine the key issues currently impacting the industry, whilst also looking ahead to what the next 12 months might bring. This research will allow businesses to benchmark their performance and experiences against the wider sector.

Read More

The Value of Mid-Week Sports

This report looks into the opportunity that arises from the synergy between sport and pubs, how best to deliver a great sporting experience and the long term halo effects it can have on a venue.

Read More

Reports & Whitepapers

View and download our industry-leading reports and whitepapers.

Driving a digital connection with customers

Access Level:

A look at the importance of building digital connections with pub customers away from venue

SEE MORE

Plan to Plate – May 2025

Access Level:

This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.

SEE MORE

Low+No 2025: Drinking Differently

Access Level:

A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

SEE MORE

Competitive Socialising 2025

Access Level:

A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.

SEE MORE

LTC x KAM | Wellbeing at Work

Access Level:

A look at employee wellbeing in the Hospitality industry and how we can improve the experience.

SEE MORE

The UK’s Largest Hospitality Salary Survey 2025

Access Level:

This annual survey is based on feedback hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.

SEE MORE

The Pub Roadmap | Creating Pub Superfans

Access Level: ,

In partnership with the BII and supported by Brakes, this research report at how venues can grow customer loyalty and create pub superfans.

SEE MORE

The Mid-Strength Opportunity

Access Level:

KAM have joined forces with Club Soda and The Mid-Strength Collective to explore why mid-strength alcohol is gaining traction and what steps businesses can take to capitalise on this untapped potential.

SEE MORE

State of Social | Benchmarking Hospitality brands

Access Level:

State of Social is the first industry-wide benchmarking report dedicated to social media metrics, in partnership with Kitch.

SEE MORE

Webinars & Presentations

Wellbeing at Work: Where are we now?

Access Level:

Katy Moses, MD at KAM shares new research, in partnership with the LTC, looking at employee wellbeing in hospitality

SEE MORE & WATCH

Creating a superfan – presentation at RMI

Access Level:

Katy Moses, MD at KAM presents research looking at how hospitality brands can drive brand loyalty by creating superfans, at RMI 2025

SEE MORE & WATCH

Cheers to 2025

Access Level:

Katy Moses, MD at KAM shares new research, in partnership with the LTC, looking at employee wellbeing in hospitality

SEE MORE & WATCH

Socialising Differently – panel at Imbibe Live

Access Level:

A panel looking at how Brits are Socialising Differently with Katy Moses (KAM), Daniel Rowntree (High & Dry), Selina Smith (Heineken) and Matt Grech-Smith (Swingers.)

SEE MORE & WATCH

Socialising Differently – presented at Imbibe Live

Access Level:

Katy Moses, MD at KAM, presents key trends pointing towards Brits ‘socialising differently’ including an evolving relationship with alcohol.

SEE MORE & WATCH

Low+No presentation – learnings from beyond Hospitality

Access Level:

Lou Pollitt at Lucky Saint, shares insightful learnings about low & no from international markets and the off-trade.

SEE MORE & WATCH

Infographics

Competitive Socialising Customer in 2025

Access Level:

An infographic showing 5 key stats on Competitive Socialising

SEE MORE & WATCH

Big Booking Success

Access Level: ,

An infographic about driving big group bookings in Hospitality venues, in partnership with Tripleseat.

SEE MORE & WATCH

Financial wellbeing in hospitality

Access Level: , ,

An infographic looking at financial wellbeing for hospitality employees

SEE MORE & WATCH

A Christmas Story

Access Level: ,

An infographic about Christmas in Hospitality venues, in partnership with Tripleseat.

SEE MORE & WATCH

5 key facts on online reviews

Access Level:

An infographic showing 5 Key stats on the importance of online reviews and recommendations

SEE MORE & WATCH

5 key facts on staff impact

Access Level:

An infographic showing 5 Key stats on on how staff can impact customer decisions on what to eat

SEE MORE & WATCH

Hospitality Insight from our Partners

The Access Group | What Brings Guests Back?

Access Level:

Access Group Research Report | A look at what’s driving customer loyalty at Hospitality venues.

SEE MORE & WATCH

Tripleseat | Preparing for the festive season

Access Level:

Tripleseat Podcast | How are consumers feeling about the festive season, how (and how big) they are celebrating.

SEE MORE & WATCH

Brixton Brewery | Focus on craft beer

Access Level:

Brixton Brewery share data on the craft beer customer in the on-trade

SEE MORE & WATCH
Flexible-working

Limber | Flexible Working in Hospitality

Access Level:

Limber look at current flexible working trends in UK hospitality and what it means for the future Hospitality.

SEE MORE & WATCH

Thanks to our Partners

L&T 2025 Partners (4)

THE LATEST FROM

Hospitality Talks

The Vlog

Access All Areas

Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.

Plan to Plate – May 2025

This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.

SEE MORE

Low+No 2025: Drinking Differently

A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

SEE MORE

Competitive Socialising 2025

A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.

SEE MORE

The Pub Roadmap | Creating Pub Superfans

In partnership with the BII and supported by Brakes, this research report at how venues can grow customer loyalty and create pub superfans.

SEE MORE

Family Dining 2024

In this exclusive new insight report, KAM is putting the focus on family dining and uncovering consumer behaviour and attitudes influencing how families decide where and when to spend their time and money.

SEE MORE

Plan to Plate 2024 – Q4

In partnership with NFS, this quarterly report tracks UK consumer behaviour with regards to hospitality venues.

SEE MORE