The Knowledge Hub

Welcome to The Knowledge Hub, designed to inform, inspire and incite. Enjoy.

If you have any questions or feedback or would like to find out about our bespoke research, please contact hello@kaminsight.com

Our latest releases

Low+No panel – where does ‘Low’ & ‘Light’ fit in? 

Laura Willoughby MBE (Club Soda) discusses the growing demand for ‘lower’ ABV drinks with Daniel Crowther (Hedonist Drinks), Kelly Moss (WSTA) & Denise Hamilton-Mace (Lo No Drinker.)

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Low+No panel – the operator perspective

Listen to Cyril Francoise (Soho House), Andrew Carpenter (Greene King) and Freddie Cobb (Vagabond) share their low & no journey.

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Low+No panel – Activating low & no effectively

Listen to Paddy Gardiner from Cote and Ed Fryer at Fullers discuss how to improve visibility of the Low & No category.

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Low+No 2024: Drinking Differently

A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

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Competitive Socialising 2024

A look at the Competitive Socialising customer and the growing demand for activity-led venues.

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5 key facts on moderating alcohol consumption

An infographic showing how Brits are moderating their alcohol consumption

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5 key facts on what drives venue choice

An infographic showing what’s important when choosing a venue.

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5 key facts on food decisions

An infographic showing how customers decide what to eat.

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UK Hospitality Salary Survey: Key Take-outs

Originally presented at HRC 2024, this presentation takes you through the key take-outs from the 2024 ‘Largest UK Hospitality Salary Survey’

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Human vs Machine

Originally presented at HRC 2024, this presentation shows how People Tech can support Hospitality employees.

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What really irritates your customers

Originally presented at HRC in March 2024, this presentation shows what really irritates Hospitality customers and how tech can help.

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The UK’s Largest Hospitality Salary Survey

This annual survey is based on feedback from 1,328 hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers.

State of Social 2026

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State of Social is the first industry-wide benchmarking report dedicated to social media metrics and it’s BACK for its 2ND year! Delivered by Kitch and KAM, the FREE report captures critical insights for UK hospitality operators.

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Pubs Power Sport Report 2025

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This new Pubs Power Sport Report from PubAid and conducted by KAM, supported by Guinness and Sky Business, reveals how pubs are quietly power movement, connection and community wellbeing across the UK.

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Sona x KAM: People & productivity insights

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Developed in partnership between Sona and KAM Insight, this exclusive research shines a light on the real impact of inefficient processes and outdated technology across the UK Hospitality sector.

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Feeding the GLP-1 Generation

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This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.

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The rise of functional drinks

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A look at the rise of functional and mood enhancing drinks. This 2025 insight report by KAM and Club Soda explores wellness trends, mood-enhancing drinks and the future of social experiences.

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Driving a digital connection with customers

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A look at the importance of building digital connections with pub customers away from venue

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Plan to Plate – May 2025

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This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.

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Low+No 2025: Drinking Differently

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A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

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Competitive Socialising 2025

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A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.

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Webinars & Presentations

Pub Spotlight 2026: The Pub Employer Perspective

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Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Steve Alton, Laura Cavendish and Greg Sergeant.

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Pub Spotlight 2026: The Customer Perspective

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Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Laurence Brown, Louise Fleming and Kiran Quinn

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Pub Spotlight 2026: The Publican Perspective

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Recorded at KAM’s Pub Spotlight 2026, Katy Moses has a conversation with Publicans Emma Gibbon, Tom Skinner and Colin Meakin

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Pub Spotlight 2026

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Presented at our recent Pub Spotlight event, these slides summarise the most recent KAM research taking a 360 look at pub customers, employees and licensees.

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Feeding the GLP-1 – presentation at RMI

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Katy Moses, MD at KAM presents research looking at how showing how diet drugs will impact eating, drinking and socialising and what it means for hospitality brands, menus and marketing strategies. Presented at RMI in January 2025.

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Informants Panel – Cheers to 2026!

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Discussion with Caroline Ottoy (MD at WatchHouse), Jason Cotta (Group CEO at Arcturus) and Ben Warren (Commercial Director at Professional at Play) about their predictions and plans for the year ahead.

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Infographics

The Rise of the intentional guest: How health is impacting consumers in 2026

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An infographic showing the key stats about how health and wellness are affecting hospitality.

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Licensee Index 2025

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This infographic summarises the key findings from our most recent Licensee Index research. Take a look here.

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Competitive Socialising Customer in 2025

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An infographic showing 5 key stats on Competitive Socialising

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Big Booking Success

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An infographic about driving big group bookings in Hospitality venues, in partnership with Tripleseat.

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Financial wellbeing in hospitality

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An infographic looking at financial wellbeing for hospitality employees

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A Christmas Story

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An infographic about Christmas in Hospitality venues, in partnership with Tripleseat.

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Hospitality Insight from our Partners

The Access Group | What Brings Guests Back?

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Access Group Research Report | A look at what’s driving customer loyalty at Hospitality venues.

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Tripleseat | Preparing for the festive season

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Tripleseat Podcast | How are consumers feeling about the festive season, how (and how big) they are celebrating.

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Brixton Brewery | Focus on craft beer

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Brixton Brewery share data on the craft beer customer in the on-trade

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Flexible-working

Limber | Flexible Working in Hospitality

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Limber look at current flexible working trends in UK hospitality and what it means for the future Hospitality.

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Thanks to our Partners

L&T 2025 Partners (4)

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Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.

Pub Spotlight 2026: The Pub Employer Perspective

Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Steve Alton, Laura Cavendish and Greg Sergeant.

SEE MORE

Pub Spotlight 2026: The Customer Perspective

Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Laurence Brown, Louise Fleming and Kiran Quinn

SEE MORE

Pub Spotlight 2026: The Publican Perspective

Recorded at KAM’s Pub Spotlight 2026, Katy Moses has a conversation with Publicans Emma Gibbon, Tom Skinner and Colin Meakin

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Pub Spotlight 2026

Presented at our recent Pub Spotlight event, these slides summarise the most recent KAM research taking a 360 look at pub customers, employees and licensees.

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Licensee Index 2025

This infographic summarises the key findings from our most recent Licensee Index research. Take a look here.

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Knowledge Hub Webinar | Oct 2025

KAM’s Katy Moses, Blake Gladman and Katie Jenkins discuss the impact GLP-1 drugs are having on hospitality, the rise of mood-enhancing drinks and the importance of employee experience

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