The Knowledge Hub
Welcome to The Knowledge Hub, designed to inform, inspire and incite. Enjoy.
If you have any questions or feedback or would like to find out about our bespoke research, please contact hello@kaminsight.com
Our latest releases
Leased & Tenanted Spotlight
Originally presented at our L&T Spotlight, this presentations shows the wants and needs of both pub licensees and their customers.
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The Licensee Index 2023
Now in its sixth year, ‘The Licensee Index’ is the operator benchmarking sentiment tracker for the UK leased and tenanted pub sector.
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Influencing customers in-venue
Originally presented at RMI 2024, this presentation shows how hospitality brands can most effectively influence the customer in venue.
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Generation Z: All Grown Up
When we look at what influences venue choice, the key elements- quality, range, value for money are still at the top for Gen Z, so there’s no need to reinvent the wheel. What what we DO need to do is look at the significant differences in the thoughts and feelings towards technology, alcohol, and diets, that will allow venues to make themselves attractive to this age group.
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Attracting and Retaining Hospitality Employees
Check out our presentation from the BII People Conference focused on our recent research on recruiting and retaining talent in hospitality.
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Pub Roadmap: the headlines & panel
Katy Moses, founder/MD at KAM, delves into latest pub customer research from the Pub Roadmap report with Steve Alton from the BII, Joby Mortimer from Brakes and Jez Galaun from Brixton Brewery.
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The Pub Roadmap
In partnership with the BII and supported by Brakes and Brixton Brewery, this research report forms part of an essential toolkit, based on real data from our sector to allow operators to assess their businesses against the opportunities available to them.
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The Ultimate Guide to Christmas
Christmas is about sharing, supporting and bringing people together. So here’s a little gift from KAM Research and Insights and HGEM, bringing together all of our combined Christmas research into one report – the ultimate Xmas guide for hospitality venues.
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Wine Decisions
To truly understand what drives and influences consumer behaviour during these challenging times, some in-depth analysis is needed. Whilst there is a wealth of data and insight around wine consumer behaviour within the On Trade and the wider Off Trade (with much of the data for the latter coming from the UK’s Supermarkets), there remains a distinct lack of research into consumers’ wine buying habits from Independent Specialist Wine Retailers.
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Brixton Brewery | Focus on craft beer
Brixton Brewery share data on the craft beer customer in the on-trade
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Hospitality Tech 2024
KAM has partnered with Vita Mojo to explore the tech challenges facing restaurant operators – and see how forward thinking brand are over coming them and unlock growth opportunities for 2024.
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Generation Z: Beyond Booze
Originally presented at the Low+No 2023 event, these slides explore the changing relationship which Generation Z seem to have with alcohol compared to previous generations and what implications this may have for the future of socialising. Based on research carried out in partnership with Lucky Saint in May 2023.
Read MoreReports & Whitepapers
View and download our industry-leading reports and whitepapers.
Sona x KAM: People & productivity insights
Developed in partnership between Sona and KAM Insight, this exclusive research shines a light on the real impact of inefficient processes and outdated technology across the UK Hospitality sector.
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Feeding the GLP-1 Generation
This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.
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The rise of functional drinks
A look at the rise of functional and mood enhancing drinks. This 2025 insight report by KAM and Club Soda explores wellness trends, mood-enhancing drinks and the future of social experiences.
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Driving a digital connection with customers
A look at the importance of building digital connections with pub customers away from venue
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Plan to Plate – May 2025
This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.
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Low+No 2025: Drinking Differently
A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.
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Competitive Socialising 2025
A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.
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LTC x KAM | Wellbeing at Work
A look at employee wellbeing in the Hospitality industry and how we can improve the experience.
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The UK’s Largest Hospitality Salary Survey 2025
This annual survey is based on feedback hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.
SEE MOREWebinars & Presentations
Knowledge Hub Webinar | Oct 2025
KAM’s Katy Moses, Blake Gladman and Katie Jenkins discuss the impact GLP-1 drugs are having on hospitality, the rise of mood-enhancing drinks and the importance of employee experience
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Wellbeing at Work: Where are we now?
Katy Moses, MD at KAM shares new research, in partnership with the LTC, looking at employee wellbeing in hospitality
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Creating a superfan – presentation at RMI
Katy Moses, MD at KAM presents research looking at how hospitality brands can drive brand loyalty by creating superfans, at RMI 2025
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Cheers to 2025
Katy Moses, MD at KAM shares new research, in partnership with the LTC, looking at employee wellbeing in hospitality
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Socialising Differently – panel at Imbibe Live
A panel looking at how Brits are Socialising Differently with Katy Moses (KAM), Daniel Rowntree (High & Dry), Selina Smith (Heineken) and Matt Grech-Smith (Swingers.)
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Socialising Differently – presented at Imbibe Live
Katy Moses, MD at KAM, presents key trends pointing towards Brits ‘socialising differently’ including an evolving relationship with alcohol.
SEE MORE & WATCHInfographics
Competitive Socialising Customer in 2025
An infographic showing 5 key stats on Competitive Socialising
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Big Booking Success
An infographic about driving big group bookings in Hospitality venues, in partnership with Tripleseat.
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Financial wellbeing in hospitality
An infographic looking at financial wellbeing for hospitality employees
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A Christmas Story
An infographic about Christmas in Hospitality venues, in partnership with Tripleseat.
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5 key facts on online reviews
An infographic showing 5 Key stats on the importance of online reviews and recommendations
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5 key facts on staff impact
An infographic showing 5 Key stats on on how staff can impact customer decisions on what to eat
SEE MORE & WATCHHospitality Insight from our Partners
The Access Group | What Brings Guests Back?
Access Group Research Report | A look at what’s driving customer loyalty at Hospitality venues.
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Tripleseat | Preparing for the festive season
Tripleseat Podcast | How are consumers feeling about the festive season, how (and how big) they are celebrating.
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Brixton Brewery | Focus on craft beer
Brixton Brewery share data on the craft beer customer in the on-trade
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Limber | Flexible Working in Hospitality
Limber look at current flexible working trends in UK hospitality and what it means for the future Hospitality.
SEE MORE & WATCHThanks to our Partners
Access All Areas
Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.
Knowledge Hub Webinar | Oct 2025
KAM’s Katy Moses, Blake Gladman and Katie Jenkins discuss the impact GLP-1 drugs are having on hospitality, the rise of mood-enhancing drinks and the importance of employee experience
SEE MORE
Feeding the GLP-1 Generation
This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.
SEE MORE
Plan to Plate – May 2025
This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.
SEE MORE
Low+No 2025: Drinking Differently
A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.
SEE MORE
Competitive Socialising 2025
A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.
SEE MORE
The Pub Roadmap | Creating Pub Superfans
In partnership with the BII and supported by Brakes, this research report at how venues can grow customer loyalty and create pub superfans.
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