The Knowledge Hub

Welcome to The Knowledge Hub, designed to inform, inspire and incite. Enjoy.

If you have any questions or feedback or would like to find out about our bespoke research, please contact hello@kaminsight.com

Our latest releases

UK Hospitality Salary Survey: Key Take-outs

Originally presented at HRC 2024, this presentation takes you through the key take-outs from the 2024 ‘Largest UK Hospitality Salary Survey’

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Human vs Machine

Originally presented at HRC 2024, this presentation shows how People Tech can support Hospitality employees.

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What really irritates your customers

Originally presented at HRC in March 2024, this presentation shows what really irritates Hospitality customers and how tech can help.

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The UK’s Largest Hospitality Salary Survey

This annual survey is based on feedback from 1,328 hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.

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5 key facts on researching a venue

An infographic showing where and how consumers research hospitality venues.

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Leased & Tenanted Spotlight

Originally presented at our L&T Spotlight, this presentations shows the wants and needs of both pub licensees and their customers.

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The Licensee Index 2023

Now in its sixth year, ‘The Licensee Index’ is the operator benchmarking sentiment tracker for the UK leased and tenanted pub sector.

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Influencing customers in-venue

Originally presented at RMI 2024, this presentation shows how hospitality brands can most effectively influence the customer in venue.

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Generation Z: All Grown Up

When we look at what influences venue choice, the key elements- quality, range, value for money are still at the top for Gen Z, so there’s no need to reinvent the wheel. What what we DO need to do is look at the significant differences in the thoughts and feelings towards technology, alcohol, and diets, that will allow venues to make themselves attractive to this age group.

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Attracting and Retaining Hospitality Employees

Check out our presentation from the BII People Conference focused on our recent research on recruiting and retaining talent in hospitality.

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Pub Roadmap: the headlines & panel

Katy Moses, founder/MD at KAM, delves into latest pub customer research from the Pub Roadmap report with Steve Alton from the BII, Joby Mortimer from Brakes and Jez Galaun from Brixton Brewery.

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The Pub Roadmap

In partnership with the BII and supported by Brakes and Brixton Brewery, this research report forms part of an essential toolkit, based on real data from our sector to allow operators to assess their businesses against the opportunities available to them.

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers.

State of Social 2026

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State of Social is the first industry-wide benchmarking report dedicated to social media metrics and it’s BACK for its 2ND year! Delivered by Kitch and KAM, the FREE report captures critical insights for UK hospitality operators.

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Pubs Power Sport Report 2025

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This new Pubs Power Sport Report from PubAid and conducted by KAM, supported by Guinness and Sky Business, reveals how pubs are quietly power movement, connection and community wellbeing across the UK.

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Sona x KAM: People & productivity insights

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Developed in partnership between Sona and KAM Insight, this exclusive research shines a light on the real impact of inefficient processes and outdated technology across the UK Hospitality sector.

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Feeding the GLP-1 Generation

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This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.

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The rise of functional drinks

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A look at the rise of functional and mood enhancing drinks. This 2025 insight report by KAM and Club Soda explores wellness trends, mood-enhancing drinks and the future of social experiences.

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Driving a digital connection with customers

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A look at the importance of building digital connections with pub customers away from venue

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Plan to Plate – May 2025

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This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.

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Low+No 2025: Drinking Differently

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A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

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Competitive Socialising 2025

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A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.

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Webinars & Presentations

Informants Panel – Cheers to 2026!

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Discussion with Caroline Ottoy (MD at WatchHouse), Jason Cotta (Group CEO at Arcturus) and Ben Warren (Commercial Director at Professional at Play) about their predictions and plans for the year ahead.

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Informants – Cheers to 2026!

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Simon Stenning, founder of Future Foodservice, shares his initial forecast for hospitality in 2026.

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Informants presentation – The good, the bad and the eye-roll

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Olivia Fitzgerald from 125 shared what guests really want in a high-stakes world

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Knowledge Hub Webinar | Oct 2025

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KAM’s Katy Moses, Blake Gladman and Katie Jenkins discuss the impact GLP-1 drugs are having on hospitality, the rise of mood-enhancing drinks and the importance of employee experience

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Wellbeing at Work: Where are we now?

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Katy Moses, MD at KAM shares new research, in partnership with the LTC, looking at employee wellbeing in hospitality

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Creating a superfan – presentation at RMI

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Katy Moses, MD at KAM presents research looking at how hospitality brands can drive brand loyalty by creating superfans, at RMI 2025

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Infographics

Competitive Socialising Customer in 2025

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An infographic showing 5 key stats on Competitive Socialising

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Big Booking Success

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An infographic about driving big group bookings in Hospitality venues, in partnership with Tripleseat.

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Financial wellbeing in hospitality

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An infographic looking at financial wellbeing for hospitality employees

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A Christmas Story

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An infographic about Christmas in Hospitality venues, in partnership with Tripleseat.

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5 key facts on online reviews

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An infographic showing 5 Key stats on the importance of online reviews and recommendations

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5 key facts on staff impact

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An infographic showing 5 Key stats on on how staff can impact customer decisions on what to eat

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Hospitality Insight from our Partners

The Access Group | What Brings Guests Back?

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Access Group Research Report | A look at what’s driving customer loyalty at Hospitality venues.

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Tripleseat | Preparing for the festive season

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Tripleseat Podcast | How are consumers feeling about the festive season, how (and how big) they are celebrating.

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Brixton Brewery | Focus on craft beer

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Brixton Brewery share data on the craft beer customer in the on-trade

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Flexible-working

Limber | Flexible Working in Hospitality

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Limber look at current flexible working trends in UK hospitality and what it means for the future Hospitality.

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Thanks to our Partners

L&T 2025 Partners (4)

THE LATEST FROM

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Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.

Knowledge Hub Webinar | Oct 2025

KAM’s Katy Moses, Blake Gladman and Katie Jenkins discuss the impact GLP-1 drugs are having on hospitality, the rise of mood-enhancing drinks and the importance of employee experience

SEE MORE

Feeding the GLP-1 Generation

This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.

SEE MORE

Plan to Plate – May 2025

This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.

SEE MORE

Low+No 2025: Drinking Differently

A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

SEE MORE

Competitive Socialising 2025

A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.

SEE MORE

The Pub Roadmap | Creating Pub Superfans

In partnership with the BII and supported by Brakes, this research report at how venues can grow customer loyalty and create pub superfans.

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