The Knowledge Hub

Welcome to The Knowledge Hub.

Here, you will find all the content available in the KAM Insight portfolio.

If you have any questions or would like to find out about our bespoke research, please contact hello@kaminsight.com

Our latest releases

Competitive Socialising 2024

A look at the Competitive Socialising customer and the growing demand for activity-led venues.

Read More

5 key facts on moderating alcohol consumption

An infographic showing how Brits are moderating their alcohol consumption

Read More

5 key facts on what drives venue choice

An infographic showing what’s important when choosing a venue.

Read More

5 key facts on food decisions

An infographic showing how customers decide what to eat.

Read More

Plan to Plate 2024 – Q2

In partnership with Paytronix, this quarterly report tracks UK consumer behaviour with regards to hospitality venues.

Read More

UK Hospitality Salary Survey: Key Take-outs

Originally presented at HRC 2024, this presentation takes you through the key take-outs from the 2024 ‘Largest UK Hospitality Salary Survey’

Read More

Human vs Machine

Originally presented at HRC 2024, this presentation shows how People Tech can support Hospitality employees.

Read More

What really irritates your customers

Originally presented at HRC in March 2024, this presentation shows what really irritates Hospitality customers and how tech can help.

Read More

The UK’s Largest Hospitality Salary Survey

This annual survey is based on feedback from 1,328 hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.

Read More

5 key facts on Competitive Socialising

An infographic showing 5 key stats on Competitive Socialising

Read More

5 key facts on researching a venue

An infographic showing where and how consumers research hospitality venues.

Read More

Leased & Tenanted Spotlight

Originally presented at our L&T Spotlight, this presentations shows the wants and needs of both pub licensees and their customers.

Read More

Reports & Whitepapers

View and download our industry-leading reports and whitepapers.

Midweek-sport

The Value of Mid-Week Sports

Access Level:

This report looks into the opportunity that arises from the synergy between sport and pubs, how best to deliver a great sporting experience and the long term halo effects it can have on a venue.

SEE MORE
The-UKs-Largest-Hospitality-Salary-Survey

The UK’s Largest Hospitality Salary Survey

Access Level:

This annual survey is based on feedback from 1,963 hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.

SEE MORE
Flexible-working

Flexible Working in Hospitality

Access Level:

As attitudes to work have evolved over the last few years, the UK labour market is seeing unprecedented demand for more flexible ways of working. From office workers to hospitality staff, the one thing, outside of pay, which consistently hits the top of people’s agenda is flexibility. How then, can operators navigate this uncertain world – when the rota only fits one way and consistency of product and service remains paramount? How do you juggle the unstoppable force of market conditions with a desire to deliver for your customers? In this paper, we examine some of those issues.

SEE MORE
KAM-Competitive-Socialising-2023

Competitive Socialising: Winning a New Occasion 2023

Access Level:

Unlike with the paradox of choice where less is more, the increase in options for customers is only going to be a good thing, but that does mean that they will likely become more demanding, more knowledgeable and more particular when it comes to the venue of choice. Therefore, to win in the growing sector, venues must deliver a great experience, which starts by understanding your customers and what they want.

SEE MORE
Hospitality-Rising

The Current State of Play

Access Level:

This report looks into the current issues and opportunities surrounding hospitality recruitment in the UK. A report published in partnership with Hospitality Rising.

SEE MORE
Golden Years

The Golden Years

Access Level:

This report delves into the attitudes and behaviours of the 65+ group to understand what makes them tick, and to what extent they are different (but also similar) to other key target age groups, including Gen X, Y and Z. Age may well be just a number, but to understand this demographic, it isn’t the only number you need to know.

SEE MORE
online ordering delivers

Online Ordering Delivers

Access Level:

The past few years have been a conduit for change in consumer behaviour and the effects on the UK hospitality industry have been significant and will have a lasting impact. ‘At-home’ dining has shown sustained growth with “ordering-in” now a routine part of Brits weekly mealtimes. This whitepaper shares invaluable advice on how operators can maximise their ‘delivery’ business.

SEE MORE
TiPJAR-X-KAM-A-Fair-Share

A Fair Share

Access Level:

With the current recruitment crisis going strong in Hospitality, employee retention has never been more important. This research, in partnership with TipJar, looks at the importance of instilling a fair tipping culture in a business to help attract and retain talent, but also increase footfall and drive a deeper brand loyalty within customers.

SEE MORE
Low & No 2022

Low & No 2022

Access Level:

At KAM, we’re delighted to be launching our follow-up research study, in partnership with Lucky Saint, to continue providing critical insight on the low and no category, from a customers’ perspective. We’ve dived deeper into what has changed since 2020 and look ahead to the new customer trends for 2023 and beyond.

SEE MORE

Webinars & Vlogs

Pub Roadmap: the headlines & panel

Access Level:

Katy Moses, founder/MD at KAM, delves into latest pub customer research from the Pub Roadmap report with Steve Alton from the BII, Joby Mortimer from Brakes and Jez Galaun from Brixton Brewery.

SEE MORE & WATCH
Competitive socialising

Competitive Socialising: the headlines

Access Level:

Originally presented at the “Competitive Socialising: Power of Play’ event in May 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest Competitive Socialising report (available to “Access All Areas” subscribers) looking at how customer demand for activity-led socialising is growing and how operators and brands can keep up!

SEE MORE & WATCH
golden years

The Golden Years: the headlines

Access Level:

Originally presented at RMI 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest research looking at the invaluable 65 years+ age group – The Golden Years (available to “Access All Areas” subscribers) She highlights how invaluable this growing customer group is and how hospitality operators should more actively embrace the older customer.

SEE MORE & WATCH
hospitality employee of the future

The Hospitality Employee of the future

Access Level:

A presentation prepared specifically for the UK Hospitality ‘Work & Skills’ event, Katy Moses shares research on the evolving demands and expectations we’re seeing from younger employees and highlights how employers may need to think differently to attract and retain them.

SEE MORE & WATCH
value of local

The Value of Local

Access Level:

Katy Moses, founder/MD at KAM, delves into the ever-growing importance of food provenance for customers and hospitality venues with Kate Nicholls from UK Hospitality, Joby Mortimer from Brakes, Simon Wright, a founder of the Welsh Independent Restaurant Collective, and Sophie Cohlquoun from the Welsh Government’s Insights programme, who shares a fascinating case study of the “Value of Welshness.”

SEE MORE & WATCH
CBD drinks

CBD infused drinks

Access Level:

Laurence Brown, Senior Insight Manager at KAM, shares research that shows the continued growth of CBD-infused drinks and what this means for hospitality operators.

SEE MORE & WATCH

Infographics

5 key facts on moderating alcohol consumption

Access Level:

An infographic showing how Brits are moderating their alcohol consumption

SEE MORE & WATCH

5 key facts on what drives venue choice

Access Level:

An infographic showing what’s important when choosing a venue.

SEE MORE & WATCH

5 key facts on food decisions

Access Level:

An infographic showing how customers decide what to eat.

SEE MORE & WATCH

5 key facts on Competitive Socialising

Access Level:

An infographic showing 5 key stats on Competitive Socialising

SEE MORE & WATCH

5 key facts on researching a venue

Access Level:

An infographic showing where and how consumers research hospitality venues.

SEE MORE & WATCH

The Licensee Index 2023

Access Level:

Now in its sixth year, ‘The Licensee Index’ is the operator benchmarking sentiment tracker for the UK leased and tenanted pub sector.

SEE MORE & WATCH

THE LATEST FROM

Hospitality Talks

The Vlog

Access All Areas

Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.

Competitive Socialising 2024

A look at the Competitive Socialising customer and the growing demand for activity-led venues.

SEE MORE

Plan to Plate 2024 – Q2

In partnership with Paytronix, this quarterly report tracks UK consumer behaviour with regards to hospitality venues.

SEE MORE

Pub Roadmap: the headlines & panel

Katy Moses, founder/MD at KAM, delves into latest pub customer research from the Pub Roadmap report with Steve Alton from the BII, Joby Mortimer from Brakes and Jez Galaun from Brixton Brewery.

SEE MORE
Pub Roadmap

The Pub Roadmap

In partnership with the BII and supported by Brakes and Brixton Brewery, this research report forms part of an essential toolkit, based on real data from our sector to allow operators to assess their businesses against the opportunities available to them.

SEE MORE
low & no 2023

Low and No 2023

KAM have carried out a deep-dive research study, in partnership with Lucky Saint, into the current attitudes and behaviour towards Low and No alcohol. The report shows that the movement has gone beyond January, it’s becoming ingrained in people’s lives throughout the year. With as many UK adults actively moderating during the summer as they do during ‘Dry January’, moderating has moved beyond a single month in the year, and beyond simplistic definitions of ‘drinkers’ and ‘non-drinkers’. For venues, the opportunity remains. With massive numbers still entering the category, we need to provide consumers with the best possible experience whatever the occasion.

SEE MORE
State of the Hospitality Nation

The State of The Hospitality Nation

Propel and KAM have carried out a deep-dive research study into the current outlook of the UK’s hospitality sector. The survey, which is produced in association with Mapal Group, sought to examine the key issues currently impacting the industry, whilst also looking ahead to what the next 12 months might bring. This research will allow businesses to benchmark their performance and experiences against the wider sector.

SEE MORE