The Knowledge Hub

Welcome to The Knowledge Hub.

Here, you will find all the content available in the KAM Insight portfolio.

If you have any questions or would like to find out about our bespoke research, please contact hello@kaminsight.com

Our latest releases

Competitive Socialising 2024

A look at the Competitive Socialising customer and the growing demand for activity-led venues.

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5 key facts on moderating alcohol consumption

An infographic showing how Brits are moderating their alcohol consumption

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5 key facts on what drives venue choice

An infographic showing what’s important when choosing a venue.

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5 key facts on food decisions

An infographic showing how customers decide what to eat.

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Plan to Plate 2024 – Q2

In partnership with Paytronix, this quarterly report tracks UK consumer behaviour with regards to hospitality venues.

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UK Hospitality Salary Survey: Key Take-outs

Originally presented at HRC 2024, this presentation takes you through the key take-outs from the 2024 ‘Largest UK Hospitality Salary Survey’

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Human vs Machine

Originally presented at HRC 2024, this presentation shows how People Tech can support Hospitality employees.

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What really irritates your customers

Originally presented at HRC in March 2024, this presentation shows what really irritates Hospitality customers and how tech can help.

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The UK’s Largest Hospitality Salary Survey

This annual survey is based on feedback from 1,328 hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.

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5 key facts on Competitive Socialising

An infographic showing 5 key stats on Competitive Socialising

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5 key facts on researching a venue

An infographic showing where and how consumers research hospitality venues.

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Leased & Tenanted Spotlight

Originally presented at our L&T Spotlight, this presentations shows the wants and needs of both pub licensees and their customers.

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers.

Attracting and Retaining Hospitality Employees

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Check out our presentation from the BII People Conference focused on our recent research on recruiting and retaining talent in hospitality.

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Pub Roadmap

The Pub Roadmap

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In partnership with the BII and supported by Brakes and Brixton Brewery, this research report forms part of an essential toolkit, based on real data from our sector to allow operators to assess their businesses against the opportunities available to them.

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The Ultimate Guide to Christmas

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Christmas is about sharing, supporting and bringing people together. So here’s a little gift from KAM Research and Insights and HGEM, bringing together all of our combined Christmas research into one report – the ultimate Xmas guide for hospitality venues.

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Wine Decisions

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To truly understand what drives and influences consumer behaviour during these challenging times, some in-depth analysis is needed. Whilst there is a wealth of data and insight around wine consumer behaviour within the On Trade and the wider Off Trade (with much of the data for the latter coming from the UK’s Supermarkets), there remains a distinct lack of research into consumers’ wine buying habits from Independent Specialist Wine Retailers.

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Hospitality Tech 2024

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KAM has partnered with Vita Mojo to explore the tech challenges facing restaurant operators – and see how forward thinking brand are over coming them and unlock growth opportunities for 2024.

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Generation Z: Beyond Booze

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Originally presented at the Low+No 2023 event, these slides explore the changing relationship which Generation Z seem to have with alcohol compared to previous generations and what implications this may have for the future of socialising. Based on research carried out in partnership with Lucky Saint in May 2023.

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low & no 2023

Low and No 2023

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KAM have carried out a deep-dive research study, in partnership with Lucky Saint, into the current attitudes and behaviour towards Low and No alcohol. The report shows that the movement has gone beyond January, it’s becoming ingrained in people’s lives throughout the year. With as many UK adults actively moderating during the summer as they do during ‘Dry January’, moderating has moved beyond a single month in the year, and beyond simplistic definitions of ‘drinkers’ and ‘non-drinkers’. For venues, the opportunity remains. With massive numbers still entering the category, we need to provide consumers with the best possible experience whatever the occasion.

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Employment-Engagement-Services

Employee Engagement Services in Hospitality

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With the vacancies the industry is experiencing at the moment for a variety of reasons, it puts importance on making sure employees are happy, motivated and retained. Based on online interviews conducted in February 2023 with 500 hospitality employees across all sub-sectors of the industry, this report looks at how businesses can make themselves an attractive place to work through engaging their employees, ultimately driving recruitment, loyalty, retention as well as productivity.

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State of the Hospitality Nation

The State of The Hospitality Nation

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Propel and KAM have carried out a deep-dive research study into the current outlook of the UK’s hospitality sector. The survey, which is produced in association with Mapal Group, sought to examine the key issues currently impacting the industry, whilst also looking ahead to what the next 12 months might bring. This research will allow businesses to benchmark their performance and experiences against the wider sector.

SEE MORE

Webinars & Vlogs

Pub Roadmap: the headlines & panel

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Katy Moses, founder/MD at KAM, delves into latest pub customer research from the Pub Roadmap report with Steve Alton from the BII, Joby Mortimer from Brakes and Jez Galaun from Brixton Brewery.

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Competitive socialising

Competitive Socialising: the headlines

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Originally presented at the “Competitive Socialising: Power of Play’ event in May 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest Competitive Socialising report (available to “Access All Areas” subscribers) looking at how customer demand for activity-led socialising is growing and how operators and brands can keep up!

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golden years

The Golden Years: the headlines

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Originally presented at RMI 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest research looking at the invaluable 65 years+ age group – The Golden Years (available to “Access All Areas” subscribers) She highlights how invaluable this growing customer group is and how hospitality operators should more actively embrace the older customer.

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hospitality employee of the future

The Hospitality Employee of the future

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A presentation prepared specifically for the UK Hospitality ‘Work & Skills’ event, Katy Moses shares research on the evolving demands and expectations we’re seeing from younger employees and highlights how employers may need to think differently to attract and retain them.

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value of local

The Value of Local

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Katy Moses, founder/MD at KAM, delves into the ever-growing importance of food provenance for customers and hospitality venues with Kate Nicholls from UK Hospitality, Joby Mortimer from Brakes, Simon Wright, a founder of the Welsh Independent Restaurant Collective, and Sophie Cohlquoun from the Welsh Government’s Insights programme, who shares a fascinating case study of the “Value of Welshness.”

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CBD drinks

CBD infused drinks

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Laurence Brown, Senior Insight Manager at KAM, shares research that shows the continued growth of CBD-infused drinks and what this means for hospitality operators.

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Infographics

5 key facts on moderating alcohol consumption

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An infographic showing how Brits are moderating their alcohol consumption

SEE MORE & WATCH

5 key facts on what drives venue choice

Access Level:

An infographic showing what’s important when choosing a venue.

SEE MORE & WATCH

5 key facts on food decisions

Access Level:

An infographic showing how customers decide what to eat.

SEE MORE & WATCH

5 key facts on Competitive Socialising

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An infographic showing 5 key stats on Competitive Socialising

SEE MORE & WATCH

5 key facts on researching a venue

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An infographic showing where and how consumers research hospitality venues.

SEE MORE & WATCH

The Licensee Index 2023

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Now in its sixth year, ‘The Licensee Index’ is the operator benchmarking sentiment tracker for the UK leased and tenanted pub sector.

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THE LATEST FROM

Hospitality Talks

The Vlog

Access All Areas

Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.

Competitive Socialising 2024

A look at the Competitive Socialising customer and the growing demand for activity-led venues.

SEE MORE

Plan to Plate 2024 – Q2

In partnership with Paytronix, this quarterly report tracks UK consumer behaviour with regards to hospitality venues.

SEE MORE

Pub Roadmap: the headlines & panel

Katy Moses, founder/MD at KAM, delves into latest pub customer research from the Pub Roadmap report with Steve Alton from the BII, Joby Mortimer from Brakes and Jez Galaun from Brixton Brewery.

SEE MORE
Pub Roadmap

The Pub Roadmap

In partnership with the BII and supported by Brakes and Brixton Brewery, this research report forms part of an essential toolkit, based on real data from our sector to allow operators to assess their businesses against the opportunities available to them.

SEE MORE
low & no 2023

Low and No 2023

KAM have carried out a deep-dive research study, in partnership with Lucky Saint, into the current attitudes and behaviour towards Low and No alcohol. The report shows that the movement has gone beyond January, it’s becoming ingrained in people’s lives throughout the year. With as many UK adults actively moderating during the summer as they do during ‘Dry January’, moderating has moved beyond a single month in the year, and beyond simplistic definitions of ‘drinkers’ and ‘non-drinkers’. For venues, the opportunity remains. With massive numbers still entering the category, we need to provide consumers with the best possible experience whatever the occasion.

SEE MORE
State of the Hospitality Nation

The State of The Hospitality Nation

Propel and KAM have carried out a deep-dive research study into the current outlook of the UK’s hospitality sector. The survey, which is produced in association with Mapal Group, sought to examine the key issues currently impacting the industry, whilst also looking ahead to what the next 12 months might bring. This research will allow businesses to benchmark their performance and experiences against the wider sector.

SEE MORE