The Knowledge Hub

Welcome to The Knowledge Hub.

Here, you will find all the content available in the KAM Insight portfolio.

If you have any questions or would like to find out about our bespoke research, please contact hello@kaminsight.com

Our latest releases

Plan to Plate 2024

In partnership with Paytronix, this report tracks UK consumer behaviour with regards to hospitality venues.

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Leased & Tenanted Spotlight

Originally presented at our L&T Spotlight, this presentations shows the wants and needs of both pub licensees and their customers.

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The Licensee Index 2023

Now in its sixth year, ‘The Licensee Index’ is the operator benchmarking sentiment tracker for the UK leased and tenanted pub sector.

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Influencing customers in-venue

Originally presented at RMI 2024, this presentation shows how hospitality brands can most effectively influence the customer in venue.

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Generation Z: All Grown Up

When we look at what influences venue choice, the key elements- quality, range, value for money are still at the top for Gen Z, so there’s no need to reinvent the wheel. What what we DO need to do is look at the significant differences in the thoughts and feelings towards technology, alcohol, and diets, that will allow venues to make themselves attractive to this age group.

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Attracting and Retaining Hospitality Employees

Check out our presentation from the BII People Conference focused on our recent research on recruiting and retaining talent in hospitality.

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Pub Roadmap: the headlines & panel

Katy Moses, founder/MD at KAM, delves into latest pub customer research from the Pub Roadmap report with Steve Alton from the BII, Joby Mortimer from Brakes and Jez Galaun from Brixton Brewery.

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The Pub Roadmap

In partnership with the BII and supported by Brakes and Brixton Brewery, this research report forms part of an essential toolkit, based on real data from our sector to allow operators to assess their businesses against the opportunities available to them.

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The Ultimate Guide to Christmas

Christmas is about sharing, supporting and bringing people together. So here’s a little gift from KAM Research and Insights and HGEM, bringing together all of our combined Christmas research into one report – the ultimate Xmas guide for hospitality venues.

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Wine Decisions

To truly understand what drives and influences consumer behaviour during these challenging times, some in-depth analysis is needed. Whilst there is a wealth of data and insight around wine consumer behaviour within the On Trade and the wider Off Trade (with much of the data for the latter coming from the UK’s Supermarkets), there remains a distinct lack of research into consumers’ wine buying habits from Independent Specialist Wine Retailers.

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Focus on craft beer

A focus on the craft beer customer in the on-trade, in partnership with Brixton Brewery

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Hospitality Tech 2024

KAM has partnered with Vita Mojo to explore the tech challenges facing restaurant operators – and see how forward thinking brand are over coming them and unlock growth opportunities for 2024.

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers.

Plan to Plate 2024

Access Level:

In partnership with Paytronix, this report tracks UK consumer behaviour with regards to hospitality venues.

SEE MORE

Leased & Tenanted Spotlight

Access Level:

Originally presented at our L&T Spotlight, this presentations shows the wants and needs of both pub licensees and their customers.

SEE MORE

Influencing customers in-venue

Access Level:

Originally presented at RMI 2024, this presentation shows how hospitality brands can most effectively influence the customer in venue.

SEE MORE

Generation Z: All Grown Up

Access Level: ,

When we look at what influences venue choice, the key elements- quality, range, value for money are still at the top for Gen Z, so there’s no need to reinvent the wheel. What what we DO need to do is look at the significant differences in the thoughts and feelings towards technology, alcohol, and diets, that will allow venues to make themselves attractive to this age group.

SEE MORE

Attracting and Retaining Hospitality Employees

Access Level: ,

Check out our presentation from the BII People Conference focused on our recent research on recruiting and retaining talent in hospitality.

SEE MORE
Pub Roadmap

The Pub Roadmap

Access Level: ,

In partnership with the BII and supported by Brakes and Brixton Brewery, this research report forms part of an essential toolkit, based on real data from our sector to allow operators to assess their businesses against the opportunities available to them.

SEE MORE

The Ultimate Guide to Christmas

Access Level:

Christmas is about sharing, supporting and bringing people together. So here’s a little gift from KAM Research and Insights and HGEM, bringing together all of our combined Christmas research into one report – the ultimate Xmas guide for hospitality venues.

SEE MORE

Wine Decisions

Access Level:

To truly understand what drives and influences consumer behaviour during these challenging times, some in-depth analysis is needed. Whilst there is a wealth of data and insight around wine consumer behaviour within the On Trade and the wider Off Trade (with much of the data for the latter coming from the UK’s Supermarkets), there remains a distinct lack of research into consumers’ wine buying habits from Independent Specialist Wine Retailers.

SEE MORE

Hospitality Tech 2024

Access Level:

KAM has partnered with Vita Mojo to explore the tech challenges facing restaurant operators – and see how forward thinking brand are over coming them and unlock growth opportunities for 2024.

SEE MORE

Webinars & Vlogs

Pub Roadmap: the headlines & panel

Access Level:

Katy Moses, founder/MD at KAM, delves into latest pub customer research from the Pub Roadmap report with Steve Alton from the BII, Joby Mortimer from Brakes and Jez Galaun from Brixton Brewery.

SEE MORE & WATCH
Competitive socialising

Competitive Socialising: the headlines

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Originally presented at the “Competitive Socialising: Power of Play’ event in May 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest Competitive Socialising report (available to “Access All Areas” subscribers) looking at how customer demand for activity-led socialising is growing and how operators and brands can keep up!

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golden years

The Golden Years: the headlines

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Originally presented at RMI 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest research looking at the invaluable 65 years+ age group – The Golden Years (available to “Access All Areas” subscribers) She highlights how invaluable this growing customer group is and how hospitality operators should more actively embrace the older customer.

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hospitality employee of the future

The Hospitality Employee of the future

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A presentation prepared specifically for the UK Hospitality ‘Work & Skills’ event, Katy Moses shares research on the evolving demands and expectations we’re seeing from younger employees and highlights how employers may need to think differently to attract and retain them.

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value of local

The Value of Local

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Katy Moses, founder/MD at KAM, delves into the ever-growing importance of food provenance for customers and hospitality venues with Kate Nicholls from UK Hospitality, Joby Mortimer from Brakes, Simon Wright, a founder of the Welsh Independent Restaurant Collective, and Sophie Cohlquoun from the Welsh Government’s Insights programme, who shares a fascinating case study of the “Value of Welshness.”

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CBD drinks

CBD infused drinks

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Laurence Brown, Senior Insight Manager at KAM, shares research that shows the continued growth of CBD-infused drinks and what this means for hospitality operators.

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Infographics

The Licensee Index 2023

Access Level:

Now in its sixth year, ‘The Licensee Index’ is the operator benchmarking sentiment tracker for the UK leased and tenanted pub sector.

SEE MORE & WATCH

Focus on craft beer

Access Level:

A focus on the craft beer customer in the on-trade, in partnership with Brixton Brewery

SEE MORE & WATCH
Hospitality at Christmas

Consumer intentions for Christmas 2023

Access Level: ,

An infographic showing how consumers intend to send Christmas 2022, in partnership with Toggle.

SEE MORE & WATCH
hospitality at home

Hospitality at home this summer 2023

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An infographic showing whether UK adults intend to socialise more at home this summer.

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summer

Consumer intentions summer 2023

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An infographic showing where UK adults intend to spend their leisure time during summer 2023.

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Summer holidays 2022

Consumer intentions for Summer holidays

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An infographic showing where UK adults intend to travel during summer 2023.

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THE LATEST FROM

Hospitality Talks

The Vlog

Access All Areas

Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.

Plan to Plate 2024

In partnership with Paytronix, this report tracks UK consumer behaviour with regards to hospitality venues.

SEE MORE

Pub Roadmap: the headlines & panel

Katy Moses, founder/MD at KAM, delves into latest pub customer research from the Pub Roadmap report with Steve Alton from the BII, Joby Mortimer from Brakes and Jez Galaun from Brixton Brewery.

SEE MORE
Pub Roadmap

The Pub Roadmap

In partnership with the BII and supported by Brakes and Brixton Brewery, this research report forms part of an essential toolkit, based on real data from our sector to allow operators to assess their businesses against the opportunities available to them.

SEE MORE
low & no 2023

Low and No 2023

KAM have carried out a deep-dive research study, in partnership with Lucky Saint, into the current attitudes and behaviour towards Low and No alcohol. The report shows that the movement has gone beyond January, it’s becoming ingrained in people’s lives throughout the year. With as many UK adults actively moderating during the summer as they do during ‘Dry January’, moderating has moved beyond a single month in the year, and beyond simplistic definitions of ‘drinkers’ and ‘non-drinkers’. For venues, the opportunity remains. With massive numbers still entering the category, we need to provide consumers with the best possible experience whatever the occasion.

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State of the Hospitality Nation

The State of The Hospitality Nation

Propel and KAM have carried out a deep-dive research study into the current outlook of the UK’s hospitality sector. The survey, which is produced in association with Mapal Group, sought to examine the key issues currently impacting the industry, whilst also looking ahead to what the next 12 months might bring. This research will allow businesses to benchmark their performance and experiences against the wider sector.

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KAM-Competitive-Socialising-2023

Competitive Socialising: Winning a New Occasion 2023

Unlike with the paradox of choice where less is more, the increase in options for customers is only going to be a good thing, but that does mean that they will likely become more demanding, more knowledgeable and more particular when it comes to the venue of choice. Therefore, to win in the growing sector, venues must deliver a great experience, which starts by understanding your customers and what they want.

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