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Empowering the shopper
Good morning and welcome Y’all, As you receive this email I will be coming in to land at Heathrow following a fantastic study tour of New York, hosted by Propel and…
Read MoreTime to reconsider category positioning?
Good morning all, On my travels to Europe recently, I’ve noticed healthcare products being merchandised behind the counter in convenience stores. But is this a barrier to purchase, and how do shopper…
Read MoreHow do you measure up?
Afternoon all, On a recent visit to trendy Brick Lane, my wine was measured out (generously) by Louise in the picture below, with…a wooden spoon. A nice bit of (simple)…
Read MoreKAMera- An eye on Convenience 112
Good morning, and welcome to Spring (hopefully…) Just before the Easter break, we asked the members of KAMunity if they planned to buy any supplies (including Easter lunch but excluding…
Read MoreKAMera- An eye on the Ontrade 153
Good morning and welcome, One of my favourite things about working in the on trade is the exciting innovation and promotional opportunities that I see happening around events. A personal…
Read MoreKAMera- An eye on the Ontrade 152
Good morning all! We’ve recently been working with a Pub Co who were looking to optimise the breakfast opportunity across their estate. Not every pub is set up to serve…
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