The Knowledge Hub
Welcome to The Knowledge Hub, designed to inform, inspire and incite. Enjoy.
If you have any questions or feedback or would like to find out about our bespoke research, please contact hello@kaminsight.com
Our latest releases
The Golden Years: the headlines
Originally presented at RMI 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest research looking at the invaluable 65 years+ age group – The Golden Years (available to “Access All Areas” subscribers) She highlights how invaluable this growing customer group is and how hospitality operators should more actively embrace the older customer.
Read More
The Hospitality Employee of the future
A presentation prepared specifically for the UK Hospitality ‘Work & Skills’ event, Katy Moses shares research on the evolving demands and expectations we’re seeing from younger employees and highlights how employers may need to think differently to attract and retain them.
Read More
The Value of Local
Katy Moses, founder/MD at KAM, delves into the ever-growing importance of food provenance for customers and hospitality venues with Kate Nicholls from UK Hospitality, Joby Mortimer from Brakes, Simon Wright, a founder of the Welsh Independent Restaurant Collective, and Sophie Cohlquoun from the Welsh Government’s Insights programme, who shares a fascinating case study of the “Value of Welshness.”
Read More
Online Ordering Delivers
The past few years have been a conduit for change in consumer behaviour and the effects on the UK hospitality industry have been significant and will have a lasting impact. ‘At-home’ dining has shown sustained growth with “ordering-in” now a routine part of Brits weekly mealtimes. This whitepaper shares invaluable advice on how operators can maximise their ‘delivery’ business.
Read More
A Fair Share
With the current recruitment crisis going strong in Hospitality, employee retention has never been more important. This research, in partnership with TipJar, looks at the importance of instilling a fair tipping culture in a business to help attract and retain talent, but also increase footfall and drive a deeper brand loyalty within customers.
Read More
CBD infused drinks
Laurence Brown, Senior Insight Manager at KAM, shares research that shows the continued growth of CBD-infused drinks and what this means for hospitality operators.
Read More
Low & No 2022
At KAM, we’re delighted to be launching our follow-up research study, in partnership with Lucky Saint, to continue providing critical insight on the low and no category, from a customers’ perspective. We’ve dived deeper into what has changed since 2020 and look ahead to the new customer trends for 2023 and beyond.
Read More
Summer of Sport 2022
Ahead of a major summer of sport, KAM and Sky have partnered to gain insight around the value of live sport to pubs; the opportunities available to them by showing it, and what pub goers are looking for when it comes to live sport in pubs.
Read More
Consumer intentions for Summer holidays
An infographic showing where UK adults intend to travel during summer 2023.
Read More
Drinking Differently
Katy Moses, founder/MD at KAM, delves into some of the key consumer trends which are causing people to “drink differently”, including health, sustainability, alcohol moderation, functional drinks and personalisation and the implications for the wholesale sector. First presented for the FWD Drinks Summit.
Read More
Navigating the cost of living crisis
An infographic showing how consumers think their spending and behaviour will adapt in the next 12 months due to the cost-of-living crisis.
Read More
Choose Hospitality
In partnership with Hospitality Rising, KAM spoke to a representative sample of the UK working population to find out their perception of a career in Hospitality.
Read MoreReports & Whitepapers
View and download our industry-leading reports and whitepapers.
Sona x KAM: People & productivity insights
Developed in partnership between Sona and KAM Insight, this exclusive research shines a light on the real impact of inefficient processes and outdated technology across the UK Hospitality sector.
SEE MORE
Feeding the GLP-1 Generation
This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.
SEE MORE
The rise of functional drinks
A look at the rise of functional and mood enhancing drinks. This 2025 insight report by KAM and Club Soda explores wellness trends, mood-enhancing drinks and the future of social experiences.
SEE MORE
Driving a digital connection with customers
A look at the importance of building digital connections with pub customers away from venue
SEE MORE
Plan to Plate – May 2025
This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.
SEE MORE
Low+No 2025: Drinking Differently
A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.
SEE MORE
Competitive Socialising 2025
A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.
SEE MORE
LTC x KAM | Wellbeing at Work
A look at employee wellbeing in the Hospitality industry and how we can improve the experience.
SEE MORE
The UK’s Largest Hospitality Salary Survey 2025
This annual survey is based on feedback hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.
SEE MOREWebinars & Presentations
Knowledge Hub Webinar | Oct 2025
KAM’s Katy Moses, Blake Gladman and Katie Jenkins discuss the impact GLP-1 drugs are having on hospitality, the rise of mood-enhancing drinks and the importance of employee experience
SEE MORE & WATCH
Wellbeing at Work: Where are we now?
Katy Moses, MD at KAM shares new research, in partnership with the LTC, looking at employee wellbeing in hospitality
SEE MORE & WATCH
Creating a superfan – presentation at RMI
Katy Moses, MD at KAM presents research looking at how hospitality brands can drive brand loyalty by creating superfans, at RMI 2025
SEE MORE & WATCH
Cheers to 2025
Katy Moses, MD at KAM shares new research, in partnership with the LTC, looking at employee wellbeing in hospitality
SEE MORE & WATCH
Socialising Differently – panel at Imbibe Live
A panel looking at how Brits are Socialising Differently with Katy Moses (KAM), Daniel Rowntree (High & Dry), Selina Smith (Heineken) and Matt Grech-Smith (Swingers.)
SEE MORE & WATCH
Socialising Differently – presented at Imbibe Live
Katy Moses, MD at KAM, presents key trends pointing towards Brits ‘socialising differently’ including an evolving relationship with alcohol.
SEE MORE & WATCHInfographics
Competitive Socialising Customer in 2025
An infographic showing 5 key stats on Competitive Socialising
SEE MORE & WATCH
Big Booking Success
An infographic about driving big group bookings in Hospitality venues, in partnership with Tripleseat.
SEE MORE & WATCH
Financial wellbeing in hospitality
An infographic looking at financial wellbeing for hospitality employees
SEE MORE & WATCH
A Christmas Story
An infographic about Christmas in Hospitality venues, in partnership with Tripleseat.
SEE MORE & WATCH
5 key facts on online reviews
An infographic showing 5 Key stats on the importance of online reviews and recommendations
SEE MORE & WATCH
5 key facts on staff impact
An infographic showing 5 Key stats on on how staff can impact customer decisions on what to eat
SEE MORE & WATCHHospitality Insight from our Partners
The Access Group | What Brings Guests Back?
Access Group Research Report | A look at what’s driving customer loyalty at Hospitality venues.
SEE MORE & WATCH
Tripleseat | Preparing for the festive season
Tripleseat Podcast | How are consumers feeling about the festive season, how (and how big) they are celebrating.
SEE MORE & WATCH
Brixton Brewery | Focus on craft beer
Brixton Brewery share data on the craft beer customer in the on-trade
SEE MORE & WATCH
Limber | Flexible Working in Hospitality
Limber look at current flexible working trends in UK hospitality and what it means for the future Hospitality.
SEE MORE & WATCHThanks to our Partners
Access All Areas
Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.
Knowledge Hub Webinar | Oct 2025
KAM’s Katy Moses, Blake Gladman and Katie Jenkins discuss the impact GLP-1 drugs are having on hospitality, the rise of mood-enhancing drinks and the importance of employee experience
SEE MORE
Feeding the GLP-1 Generation
This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.
SEE MORE
Plan to Plate – May 2025
This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.
SEE MORE
Low+No 2025: Drinking Differently
A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.
SEE MORE
Competitive Socialising 2025
A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.
SEE MORE
The Pub Roadmap | Creating Pub Superfans
In partnership with the BII and supported by Brakes, this research report at how venues can grow customer loyalty and create pub superfans.
SEE MORE