The Knowledge Hub
Welcome to The Knowledge Hub, designed to inform, inspire and incite. Enjoy.
If you have any questions or feedback or would like to find out about our bespoke research, please contact hello@kaminsight.com
Our latest releases
Competitive Socialising: the headlines
Originally presented at the “Competitive Socialising: Power of Play’ event in May 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest Competitive Socialising report (available to “Access All Areas” subscribers) looking at how customer demand for activity-led socialising is growing and how operators and brands can keep up!
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The Current State of Play
This report looks into the current issues and opportunities surrounding hospitality recruitment in the UK. A report published in partnership with Hospitality Rising.
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Hospitality at home this summer 2023
An infographic showing whether UK adults intend to socialise more at home this summer.
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Consumer intentions summer 2023
An infographic showing where UK adults intend to spend their leisure time during summer 2023.
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The Golden Years
This report delves into the attitudes and behaviours of the 65+ group to understand what makes them tick, and to what extent they are different (but also similar) to other key target age groups, including Gen X, Y and Z. Age may well be just a number, but to understand this demographic, it isn’t the only number you need to know.
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The Golden Years: the headlines
Originally presented at RMI 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest research looking at the invaluable 65 years+ age group – The Golden Years (available to “Access All Areas” subscribers) She highlights how invaluable this growing customer group is and how hospitality operators should more actively embrace the older customer.
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The Hospitality Employee of the future
A presentation prepared specifically for the UK Hospitality ‘Work & Skills’ event, Katy Moses shares research on the evolving demands and expectations we’re seeing from younger employees and highlights how employers may need to think differently to attract and retain them.
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The Value of Local
Katy Moses, founder/MD at KAM, delves into the ever-growing importance of food provenance for customers and hospitality venues with Kate Nicholls from UK Hospitality, Joby Mortimer from Brakes, Simon Wright, a founder of the Welsh Independent Restaurant Collective, and Sophie Cohlquoun from the Welsh Government’s Insights programme, who shares a fascinating case study of the “Value of Welshness.”
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Online Ordering Delivers
The past few years have been a conduit for change in consumer behaviour and the effects on the UK hospitality industry have been significant and will have a lasting impact. ‘At-home’ dining has shown sustained growth with “ordering-in” now a routine part of Brits weekly mealtimes. This whitepaper shares invaluable advice on how operators can maximise their ‘delivery’ business.
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A Fair Share
With the current recruitment crisis going strong in Hospitality, employee retention has never been more important. This research, in partnership with TipJar, looks at the importance of instilling a fair tipping culture in a business to help attract and retain talent, but also increase footfall and drive a deeper brand loyalty within customers.
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CBD infused drinks
Laurence Brown, Senior Insight Manager at KAM, shares research that shows the continued growth of CBD-infused drinks and what this means for hospitality operators.
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Low & No 2022
At KAM, we’re delighted to be launching our follow-up research study, in partnership with Lucky Saint, to continue providing critical insight on the low and no category, from a customers’ perspective. We’ve dived deeper into what has changed since 2020 and look ahead to the new customer trends for 2023 and beyond.
Read MoreReports & Whitepapers
View and download our industry-leading reports and whitepapers.
State of Social 2026
State of Social is the first industry-wide benchmarking report dedicated to social media metrics and it’s BACK for its 2ND year! Delivered by Kitch and KAM, the FREE report captures critical insights for UK hospitality operators.
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Pubs Power Sport Report 2025
This new Pubs Power Sport Report from PubAid and conducted by KAM, supported by Guinness and Sky Business, reveals how pubs are quietly power movement, connection and community wellbeing across the UK.
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Sona x KAM: People & productivity insights
Developed in partnership between Sona and KAM Insight, this exclusive research shines a light on the real impact of inefficient processes and outdated technology across the UK Hospitality sector.
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Feeding the GLP-1 Generation
This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.
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The rise of functional drinks
A look at the rise of functional and mood enhancing drinks. This 2025 insight report by KAM and Club Soda explores wellness trends, mood-enhancing drinks and the future of social experiences.
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Driving a digital connection with customers
A look at the importance of building digital connections with pub customers away from venue
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Plan to Plate – May 2025
This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.
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Low+No 2025: Drinking Differently
A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.
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Competitive Socialising 2025
A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.
SEE MOREWebinars & Presentations
Informants Panel – Cheers to 2026!
Discussion with Caroline Ottoy (MD at WatchHouse), Jason Cotta (Group CEO at Arcturus) and Ben Warren (Commercial Director at Professional at Play) about their predictions and plans for the year ahead.
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Informants – Cheers to 2026!
Simon Stenning, founder of Future Foodservice, shares his initial forecast for hospitality in 2026.
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Informants presentation – The good, the bad and the eye-roll
Olivia Fitzgerald from 125 shared what guests really want in a high-stakes world
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Knowledge Hub Webinar | Oct 2025
KAM’s Katy Moses, Blake Gladman and Katie Jenkins discuss the impact GLP-1 drugs are having on hospitality, the rise of mood-enhancing drinks and the importance of employee experience
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Wellbeing at Work: Where are we now?
Katy Moses, MD at KAM shares new research, in partnership with the LTC, looking at employee wellbeing in hospitality
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Creating a superfan – presentation at RMI
Katy Moses, MD at KAM presents research looking at how hospitality brands can drive brand loyalty by creating superfans, at RMI 2025
SEE MORE & WATCHInfographics
Competitive Socialising Customer in 2025
An infographic showing 5 key stats on Competitive Socialising
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Big Booking Success
An infographic about driving big group bookings in Hospitality venues, in partnership with Tripleseat.
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Financial wellbeing in hospitality
An infographic looking at financial wellbeing for hospitality employees
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A Christmas Story
An infographic about Christmas in Hospitality venues, in partnership with Tripleseat.
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5 key facts on online reviews
An infographic showing 5 Key stats on the importance of online reviews and recommendations
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5 key facts on staff impact
An infographic showing 5 Key stats on on how staff can impact customer decisions on what to eat
SEE MORE & WATCHHospitality Insight from our Partners
The Access Group | What Brings Guests Back?
Access Group Research Report | A look at what’s driving customer loyalty at Hospitality venues.
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Tripleseat | Preparing for the festive season
Tripleseat Podcast | How are consumers feeling about the festive season, how (and how big) they are celebrating.
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Brixton Brewery | Focus on craft beer
Brixton Brewery share data on the craft beer customer in the on-trade
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Limber | Flexible Working in Hospitality
Limber look at current flexible working trends in UK hospitality and what it means for the future Hospitality.
SEE MORE & WATCHThanks to our Partners
Access All Areas
Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.
Knowledge Hub Webinar | Oct 2025
KAM’s Katy Moses, Blake Gladman and Katie Jenkins discuss the impact GLP-1 drugs are having on hospitality, the rise of mood-enhancing drinks and the importance of employee experience
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Feeding the GLP-1 Generation
This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.
SEE MORE
Plan to Plate – May 2025
This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.
SEE MORE
Low+No 2025: Drinking Differently
A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.
SEE MORE
Competitive Socialising 2025
A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.
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The Pub Roadmap | Creating Pub Superfans
In partnership with the BII and supported by Brakes, this research report at how venues can grow customer loyalty and create pub superfans.
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