The Knowledge Hub

Welcome to The Knowledge Hub, designed to inform, inspire and incite. Enjoy.

If you have any questions or feedback or would like to find out about our bespoke research, please contact hello@kaminsight.com

Our latest releases

Pubs Power Sport Report 2025

This new Pubs Power Sport Report from PubAid and conducted by KAM, supported by Guinness and Sky Business, reveals how pubs are quietly power movement, connection and community wellbeing across the UK.

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Sona x KAM: People & productivity insights

Developed in partnership between Sona and KAM Insight, this exclusive research shines a light on the real impact of inefficient processes and outdated technology across the UK Hospitality sector.

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Knowledge Hub Webinar | Oct 2025

KAM’s Katy Moses, Blake Gladman and Katie Jenkins discuss the impact GLP-1 drugs are having on hospitality, the rise of mood-enhancing drinks and the importance of employee experience

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Feeding the GLP-1 Generation

This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.

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The rise of functional drinks

A look at the rise of functional and mood enhancing drinks. This 2025 insight report by KAM and Club Soda explores wellness trends, mood-enhancing drinks and the future of social experiences.

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Driving a digital connection with customers

A look at the importance of building digital connections with pub customers away from venue

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Plan to Plate – May 2025

This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.

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Low+No 2025: Drinking Differently

A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

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Competitive Socialising Customer in 2025

An infographic showing 5 key stats on Competitive Socialising

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Competitive Socialising 2025

A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.

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Big Booking Success

An infographic about driving big group bookings in Hospitality venues, in partnership with Tripleseat.

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LTC x KAM | Wellbeing at Work

A look at employee wellbeing in the Hospitality industry and how we can improve the experience.

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers.

Employment-Engagement-Services

Employee Engagement Services in Hospitality

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With the vacancies the industry is experiencing at the moment for a variety of reasons, it puts importance on making sure employees are happy, motivated and retained. Based on online interviews conducted in February 2023 with 500 hospitality employees across all sub-sectors of the industry, this report looks at how businesses can make themselves an attractive place to work through engaging their employees, ultimately driving recruitment, loyalty, retention as well as productivity.

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State of the Hospitality Nation

The State of The Hospitality Nation

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Propel and KAM have carried out a deep-dive research study into the current outlook of the UK’s hospitality sector. The survey, which is produced in association with Mapal Group, sought to examine the key issues currently impacting the industry, whilst also looking ahead to what the next 12 months might bring. This research will allow businesses to benchmark their performance and experiences against the wider sector.

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Midweek-sport

The Value of Mid-Week Sports

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This report looks into the opportunity that arises from the synergy between sport and pubs, how best to deliver a great sporting experience and the long term halo effects it can have on a venue.

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The-UKs-Largest-Hospitality-Salary-Survey

The UK’s Largest Hospitality Salary Survey

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This annual survey is based on feedback from 1,963 hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.

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KAM-Competitive-Socialising-2023

Competitive Socialising: Winning a New Occasion 2023

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Unlike with the paradox of choice where less is more, the increase in options for customers is only going to be a good thing, but that does mean that they will likely become more demanding, more knowledgeable and more particular when it comes to the venue of choice. Therefore, to win in the growing sector, venues must deliver a great experience, which starts by understanding your customers and what they want.

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Hospitality-Rising

The Current State of Play

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This report looks into the current issues and opportunities surrounding hospitality recruitment in the UK. A report published in partnership with Hospitality Rising.

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Golden Years

The Golden Years

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This report delves into the attitudes and behaviours of the 65+ group to understand what makes them tick, and to what extent they are different (but also similar) to other key target age groups, including Gen X, Y and Z. Age may well be just a number, but to understand this demographic, it isn’t the only number you need to know.

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online ordering delivers

Online Ordering Delivers

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The past few years have been a conduit for change in consumer behaviour and the effects on the UK hospitality industry have been significant and will have a lasting impact. ‘At-home’ dining has shown sustained growth with “ordering-in” now a routine part of Brits weekly mealtimes. This whitepaper shares invaluable advice on how operators can maximise their ‘delivery’ business.

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TiPJAR-X-KAM-A-Fair-Share

A Fair Share

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With the current recruitment crisis going strong in Hospitality, employee retention has never been more important. This research, in partnership with TipJar, looks at the importance of instilling a fair tipping culture in a business to help attract and retain talent, but also increase footfall and drive a deeper brand loyalty within customers.

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Webinars & Presentations

Knowledge Hub Webinar | Oct 2025

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KAM’s Katy Moses, Blake Gladman and Katie Jenkins discuss the impact GLP-1 drugs are having on hospitality, the rise of mood-enhancing drinks and the importance of employee experience

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Wellbeing at Work: Where are we now?

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Katy Moses, MD at KAM shares new research, in partnership with the LTC, looking at employee wellbeing in hospitality

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Creating a superfan – presentation at RMI

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Katy Moses, MD at KAM presents research looking at how hospitality brands can drive brand loyalty by creating superfans, at RMI 2025

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Cheers to 2025

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Katy Moses, MD at KAM shares new research, in partnership with the LTC, looking at employee wellbeing in hospitality

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Socialising Differently – panel at Imbibe Live

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A panel looking at how Brits are Socialising Differently with Katy Moses (KAM), Daniel Rowntree (High & Dry), Selina Smith (Heineken) and Matt Grech-Smith (Swingers.)

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Socialising Differently – presented at Imbibe Live

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Katy Moses, MD at KAM, presents key trends pointing towards Brits ‘socialising differently’ including an evolving relationship with alcohol.

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Infographics

Competitive Socialising Customer in 2025

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An infographic showing 5 key stats on Competitive Socialising

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Big Booking Success

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An infographic about driving big group bookings in Hospitality venues, in partnership with Tripleseat.

SEE MORE & WATCH

Financial wellbeing in hospitality

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An infographic looking at financial wellbeing for hospitality employees

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A Christmas Story

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An infographic about Christmas in Hospitality venues, in partnership with Tripleseat.

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5 key facts on online reviews

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An infographic showing 5 Key stats on the importance of online reviews and recommendations

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5 key facts on staff impact

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An infographic showing 5 Key stats on on how staff can impact customer decisions on what to eat

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Hospitality Insight from our Partners

The Access Group | What Brings Guests Back?

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Access Group Research Report | A look at what’s driving customer loyalty at Hospitality venues.

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Tripleseat | Preparing for the festive season

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Tripleseat Podcast | How are consumers feeling about the festive season, how (and how big) they are celebrating.

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Brixton Brewery | Focus on craft beer

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Brixton Brewery share data on the craft beer customer in the on-trade

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Flexible-working

Limber | Flexible Working in Hospitality

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Limber look at current flexible working trends in UK hospitality and what it means for the future Hospitality.

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Thanks to our Partners

L&T 2025 Partners (4)

THE LATEST FROM

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Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.

Knowledge Hub Webinar | Oct 2025

KAM’s Katy Moses, Blake Gladman and Katie Jenkins discuss the impact GLP-1 drugs are having on hospitality, the rise of mood-enhancing drinks and the importance of employee experience

SEE MORE

Feeding the GLP-1 Generation

This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.

SEE MORE

Plan to Plate – May 2025

This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.

SEE MORE

Low+No 2025: Drinking Differently

A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

SEE MORE

Competitive Socialising 2025

A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.

SEE MORE

The Pub Roadmap | Creating Pub Superfans

In partnership with the BII and supported by Brakes, this research report at how venues can grow customer loyalty and create pub superfans.

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