The Knowledge Hub
Welcome to The Knowledge Hub, designed to inform, inspire and incite. Enjoy.
If you have any questions or feedback or would like to find out about our bespoke research, please contact hello@kaminsight.com
Our latest releases
Hospitality at home this summer 2023
An infographic showing whether UK adults intend to socialise more at home this summer.
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Consumer intentions summer 2023
An infographic showing where UK adults intend to spend their leisure time during summer 2023.
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The Golden Years
This report delves into the attitudes and behaviours of the 65+ group to understand what makes them tick, and to what extent they are different (but also similar) to other key target age groups, including Gen X, Y and Z. Age may well be just a number, but to understand this demographic, it isn’t the only number you need to know.
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The Golden Years: the headlines
Originally presented at RMI 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest research looking at the invaluable 65 years+ age group – The Golden Years (available to “Access All Areas” subscribers) She highlights how invaluable this growing customer group is and how hospitality operators should more actively embrace the older customer.
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The Hospitality Employee of the future
A presentation prepared specifically for the UK Hospitality ‘Work & Skills’ event, Katy Moses shares research on the evolving demands and expectations we’re seeing from younger employees and highlights how employers may need to think differently to attract and retain them.
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The Value of Local
Katy Moses, founder/MD at KAM, delves into the ever-growing importance of food provenance for customers and hospitality venues with Kate Nicholls from UK Hospitality, Joby Mortimer from Brakes, Simon Wright, a founder of the Welsh Independent Restaurant Collective, and Sophie Cohlquoun from the Welsh Government’s Insights programme, who shares a fascinating case study of the “Value of Welshness.”
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Online Ordering Delivers
The past few years have been a conduit for change in consumer behaviour and the effects on the UK hospitality industry have been significant and will have a lasting impact. ‘At-home’ dining has shown sustained growth with “ordering-in” now a routine part of Brits weekly mealtimes. This whitepaper shares invaluable advice on how operators can maximise their ‘delivery’ business.
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A Fair Share
With the current recruitment crisis going strong in Hospitality, employee retention has never been more important. This research, in partnership with TipJar, looks at the importance of instilling a fair tipping culture in a business to help attract and retain talent, but also increase footfall and drive a deeper brand loyalty within customers.
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CBD infused drinks
Laurence Brown, Senior Insight Manager at KAM, shares research that shows the continued growth of CBD-infused drinks and what this means for hospitality operators.
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Low & No 2022
At KAM, we’re delighted to be launching our follow-up research study, in partnership with Lucky Saint, to continue providing critical insight on the low and no category, from a customers’ perspective. We’ve dived deeper into what has changed since 2020 and look ahead to the new customer trends for 2023 and beyond.
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Summer of Sport 2022
Ahead of a major summer of sport, KAM and Sky have partnered to gain insight around the value of live sport to pubs; the opportunities available to them by showing it, and what pub goers are looking for when it comes to live sport in pubs.
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Consumer intentions for Summer holidays
An infographic showing where UK adults intend to travel during summer 2023.
Read MoreReports & Whitepapers
View and download our industry-leading reports and whitepapers.
Low+No 2025: Drinking Differently
A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.
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Competitive Socialising 2025
A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.
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LTC x KAM | Wellbeing at Work
A look at employee wellbeing in the Hospitality industry and how we can improve the experience.
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The UK’s Largest Hospitality Salary Survey 2025
This annual survey is based on feedback hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.
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The Pub Roadmap | Creating Pub Superfans
In partnership with the BII and supported by Brakes, this research report at how venues can grow customer loyalty and create pub superfans.
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The Mid-Strength Opportunity
KAM have joined forces with Club Soda and The Mid-Strength Collective to explore why mid-strength alcohol is gaining traction and what steps businesses can take to capitalise on this untapped potential.
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State of Social | Benchmarking Hospitality brands
State of Social is the first industry-wide benchmarking report dedicated to social media metrics, in partnership with Kitch.
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Raising the Bar | The current state of alcohol-free
A look at the accessibility, visibility and credibility of alcohol-free drinks in hospitality venues, in partnership with Everleaf
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Managing Food Allergens and Intolerances
A comprehensive look at both consumer and operator perspectives on food allergies and intolerances when eating out, carried out in partnership with Polaris.
SEE MOREWebinars & Presentations
Socialising Differently – panel at Imbibe Live
A panel looking at how Brits are Socialising Differently with Katy Moses (KAM), Daniel Rowntree (High & Dry), Selina Smith (Heineken) and Matt Grech-Smith (Swingers.)
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Socialising Differently – presented at Imbibe Live
Katy Moses, MD at KAM, presents key trends pointing towards Brits ‘socialising differently’ including an evolving relationship with alcohol.
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Low+No presentation – learnings from beyond Hospitality
Lou Pollitt at Lucky Saint, shares insightful learnings about low & no from international markets and the off-trade.
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Low+No panel – where does ‘Low’ & ‘Light’ fit in?
Laura Willoughby MBE (Club Soda) discusses the growing demand for ‘lower’ ABV drinks with Daniel Crowther (Hedonist Drinks), Kelly Moss (WSTA) & Denise Hamilton-Mace (Lo No Drinker.)
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Low+No panel – the operator perspective
Listen to Cyril Francoise (Soho House), Andrew Carpenter (Greene King) and Freddie Cobb (Vagabond) share their low & no journey.
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Low+No panel – Activating low & no effectively
Listen to Paddy Gardiner from Cote and Ed Fryer at Fullers discuss how to improve visibility of the Low & No category.
SEE MORE & WATCHInfographics
Big Booking Success
An infographic about driving big group bookings in Hospitality venues, in partnership with Tripleseat.
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Financial wellbeing in hospitality
An infographic looking at financial wellbeing for hospitality employees
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A Christmas Story
An infographic about Christmas in Hospitality venues, in partnership with Tripleseat.
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5 key facts on online reviews
An infographic showing 5 Key stats on the importance of online reviews and recommendations
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5 key facts on staff impact
An infographic showing 5 Key stats on on how staff can impact customer decisions on what to eat
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5 key facts on deciding what to order
An infographic showing 5 Key stats on how customers decide what to order from a menu
SEE MORE & WATCHHospitality Insight from our Partners
The Access Group | What Brings Guests Back?
Access Group Research Report | A look at what’s driving customer loyalty at Hospitality venues.
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Tripleseat | Preparing for the festive season
Tripleseat Podcast | How are consumers feeling about the festive season, how (and how big) they are celebrating.
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Brixton Brewery | Focus on craft beer
Brixton Brewery share data on the craft beer customer in the on-trade
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Limber | Flexible Working in Hospitality
Limber look at current flexible working trends in UK hospitality and what it means for the future Hospitality.
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Access All Areas
Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.
Low+No 2025: Drinking Differently
A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.
SEE MORE
Competitive Socialising 2025
A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.
SEE MORE
The Pub Roadmap | Creating Pub Superfans
In partnership with the BII and supported by Brakes, this research report at how venues can grow customer loyalty and create pub superfans.
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Family Dining 2024
In this exclusive new insight report, KAM is putting the focus on family dining and uncovering consumer behaviour and attitudes influencing how families decide where and when to spend their time and money.
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Plan to Plate 2024 – Q4
In partnership with NFS, this quarterly report tracks UK consumer behaviour with regards to hospitality venues.
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Low+No 2024: Drinking Differently
A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.
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