The Knowledge Hub

Welcome to The Knowledge Hub, designed to inform, inspire and incite. Enjoy.

If you have any questions or feedback or would like to find out about our bespoke research, please contact hello@kaminsight.com

Our latest releases

The Golden Years

This report delves into the attitudes and behaviours of the 65+ group to understand what makes them tick, and to what extent they are different (but also similar) to other key target age groups, including Gen X, Y and Z. Age may well be just a number, but to understand this demographic, it isn’t the only number you need to know.

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The Golden Years: the headlines

Originally presented at RMI 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest research looking at the invaluable 65 years+ age group – The Golden Years (available to “Access All Areas” subscribers) She highlights how invaluable this growing customer group is and how hospitality operators should more actively embrace the older customer.

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The Hospitality Employee of the future

A presentation prepared specifically for the UK Hospitality ‘Work & Skills’ event, Katy Moses shares research on the evolving demands and expectations we’re seeing from younger employees and highlights how employers may need to think differently to attract and retain them.

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The Value of Local

Katy Moses, founder/MD at KAM, delves into the ever-growing importance of food provenance for customers and hospitality venues with Kate Nicholls from UK Hospitality, Joby Mortimer from Brakes, Simon Wright, a founder of the Welsh Independent Restaurant Collective, and Sophie Cohlquoun from the Welsh Government’s Insights programme, who shares a fascinating case study of the “Value of Welshness.”

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Online Ordering Delivers

The past few years have been a conduit for change in consumer behaviour and the effects on the UK hospitality industry have been significant and will have a lasting impact. ‘At-home’ dining has shown sustained growth with “ordering-in” now a routine part of Brits weekly mealtimes. This whitepaper shares invaluable advice on how operators can maximise their ‘delivery’ business.

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A Fair Share

With the current recruitment crisis going strong in Hospitality, employee retention has never been more important. This research, in partnership with TipJar, looks at the importance of instilling a fair tipping culture in a business to help attract and retain talent, but also increase footfall and drive a deeper brand loyalty within customers.

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CBD infused drinks

Laurence Brown, Senior Insight Manager at KAM, shares research that shows the continued growth of CBD-infused drinks and what this means for hospitality operators.

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Low & No 2022

At KAM, we’re delighted to be launching our follow-up research study, in partnership with Lucky Saint, to continue providing critical insight on the low and no category, from a customers’ perspective. We’ve dived deeper into what has changed since 2020 and look ahead to the new customer trends for 2023 and beyond.

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Summer of Sport 2022

Ahead of a major summer of sport, KAM and Sky have partnered to gain insight around the value of live sport to pubs; the opportunities available to them by showing it, and what pub goers are looking for when it comes to live sport in pubs.

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Consumer intentions for Summer holidays

An infographic showing where UK adults intend to travel during summer 2023.

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Drinking Differently

Katy Moses, founder/MD at KAM, delves into some of the key consumer trends which are causing people to “drink differently”, including health, sustainability, alcohol moderation, functional drinks and personalisation and the implications for the wholesale sector. First presented for the FWD Drinks Summit.

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Navigating the cost of living crisis

An infographic showing how consumers think their spending and behaviour will adapt in the next 12 months due to the cost-of-living crisis.

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers.

Propeller x KAM: Hospitality Booking Benchmark

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In partnership with Propeller, The Hospitality Bookings Benchmark is the UK’s first sector-wide study of hospitality bookings, bringing together the views of both consumers and operators to benchmark booking performance.

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The Pub Roadmap | Building Brilliant Teams

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Discover practical, research-backed strategies to recruit, onboard, train and inspire high-performing teams. Developed with the BII and supported by Brakes, this report combines insight from pub customers, employees and licensees with actionable ideas to help you improve service, boost loyalty and build a stronger, more resilient pub business.

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Low+No 2026: Drinking Differently

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A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

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LTC x KAM: Wellbeing at Work

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his report brings together experiences Hospitality employees and also employers across the sector have shared. You’ll get a clear picture of the challenges still facing our people, what support is helping, and where there’s still more to do.

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Raising the Bar 2026

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This report explores how the UK on-trade has progressed over the past 18 months, and where the next opportunities lie to deliver a more compelling, consistent and high-quality alcohol-free experience

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Drinking Differently: How GLP-1 Medications Impact Alcohol Consumption

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Following our previous research into how GLP-1 medications are changing eating behaviour, KAM partnered with Drinkaware to explore another key question for hospitality and drinks brands: how are these medications affecting alcohol consumption?

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The Hospitality People Survey 2026

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This annual survey is based on feedback hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.

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State of Social 2026

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State of Social is the first industry-wide benchmarking report dedicated to social media metrics and it’s BACK for its 2ND year! Delivered by Kitch and KAM, the FREE report captures critical insights for UK hospitality operators.

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Pubs Power Sport Report 2025

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This new Pubs Power Sport Report from PubAid and conducted by KAM, supported by Guinness and Sky Business, reveals how pubs are quietly power movement, connection and community wellbeing across the UK.

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Webinars & Presentations

Low+No 2026: Rethinking the drinks aisle

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Waitrose Low & No Buyer Sarah Holland joins Lucky Saint’s Oli Badman to discuss how the retailer is adapting their drinks offer alongside changing consumer expectations and behaviours.

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Raising the Bar 2026: Webinar

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This webinar looks at the Everleaf x KAM report “Raising the Bar 2026” in more detail, including conversations with operators about how their venues are adapting to alcohol-free.

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Built To Last: The Power of Staying Connected

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Recorded at KAM’s Built To Last Informants session, Dan Brookman discusses how AI can help to maximise loyalty with guests.

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Built To Last: Maximising the space between visits

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Recorded at KAM’s Built To Last Informants session, Rose Tawil discusses the importance of maximising the space between visits when it comes to loyalty.

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Pub Spotlight 2026: The Pub Employer Perspective

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Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Steve Alton, Laura Cavendish and Greg Sergeant.

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Pub Spotlight 2026: The Customer Perspective

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Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Laurence Brown, Louise Fleming and Kiran Quinn

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Infographics

5 key facts – A spotlight on alcohol-free spirits

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An infographic showing 5 key stats from our 2026 Alcohol-free audit with Everleaf

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The Rise of the intentional guest: How health is impacting consumers in 2026

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An infographic showing the key stats about how health and wellness are affecting hospitality.

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Licensee Index 2025

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This infographic summarises the key findings from our most recent Licensee Index research. Take a look here.

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Competitive Socialising Customer in 2025

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An infographic showing 5 key stats on Competitive Socialising

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Big Booking Success

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An infographic about driving big group bookings in Hospitality venues, in partnership with Tripleseat.

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Financial wellbeing in hospitality

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An infographic looking at financial wellbeing for hospitality employees

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Hospitality Insight from our Partners

The Access Group | What Brings Guests Back?

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Access Group Research Report | A look at what’s driving customer loyalty at Hospitality venues.

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Tripleseat | Preparing for the festive season

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Tripleseat Podcast | How are consumers feeling about the festive season, how (and how big) they are celebrating.

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Brixton Brewery | Focus on craft beer

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Brixton Brewery share data on the craft beer customer in the on-trade

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Flexible-working

Limber | Flexible Working in Hospitality

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Limber look at current flexible working trends in UK hospitality and what it means for the future Hospitality.

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Thanks to our Partners

L&T 2025 Partners (4)

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Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.

The Pub Roadmap | Building Brilliant Teams

Discover practical, research-backed strategies to recruit, onboard, train and inspire high-performing teams. Developed with the BII and supported by Brakes, this report combines insight from pub customers, employees and licensees with actionable ideas to help you improve service, boost loyalty and build a stronger, more resilient pub business.

SEE MORE

Low+No 2026: Rethinking the drinks aisle

Waitrose Low & No Buyer Sarah Holland joins Lucky Saint’s Oli Badman to discuss how the retailer is adapting their drinks offer alongside changing consumer expectations and behaviours.

SEE MORE

Low+No 2026: Drinking Differently

A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

SEE MORE

Raising the Bar 2026: Webinar

This webinar looks at the Everleaf x KAM report “Raising the Bar 2026” in more detail, including conversations with operators about how their venues are adapting to alcohol-free.

SEE MORE

Built To Last: The Power of Staying Connected

Recorded at KAM’s Built To Last Informants session, Dan Brookman discusses how AI can help to maximise loyalty with guests.

SEE MORE

Built To Last: Maximising the space between visits

Recorded at KAM’s Built To Last Informants session, Rose Tawil discusses the importance of maximising the space between visits when it comes to loyalty.

SEE MORE