The Knowledge Hub
Welcome to The Knowledge Hub, designed to inform, inspire and incite. Enjoy.
If you have any questions or feedback or would like to find out about our bespoke research, please contact hello@kaminsight.com
Our latest releases
LTC x KAM: Wellbeing at Work
his report brings together experiences Hospitality employees and also employers across the sector have shared. You’ll get a clear picture of the challenges still facing our people, what support is helping, and where there’s still more to do.
Read MoreRaising the Bar 2026
This report explores how the UK on-trade has progressed over the past 18 months, and where the next opportunities lie to deliver a more compelling, consistent and high-quality alcohol-free experience
Read MoreBuilt To Last: The Power of Staying Connected
Recorded at KAM’s Built To Last Informants session, Dan Brookman discusses how AI can help to maximise loyalty with guests.
Read MoreBuilt To Last: Maximising the space between visits
Recorded at KAM’s Built To Last Informants session, Rose Tawil discusses the importance of maximising the space between visits when it comes to loyalty.
Read MoreDrinking Differently: How GLP-1 Medications Impact Alcohol Consumption
Following our previous research into how GLP-1 medications are changing eating behaviour, KAM partnered with Drinkaware to explore another key question for hospitality and drinks brands: how are these medications affecting alcohol consumption?
Read MoreThe Hospitality People Survey 2026
This annual survey is based on feedback hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.
Read MorePub Spotlight 2026: The Pub Employer Perspective
Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Steve Alton, Laura Cavendish and Greg Sergeant.
Read MorePub Spotlight 2026: The Customer Perspective
Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Laurence Brown, Louise Fleming and Kiran Quinn
Read MorePub Spotlight 2026: The Publican Perspective
Recorded at KAM’s Pub Spotlight 2026, Katy Moses has a conversation with Publicans Emma Gibbon, Tom Skinner and Colin Meakin
Read MoreThe Rise of the intentional guest: How health is impacting consumers in 2026
An infographic showing the key stats about how health and wellness are affecting hospitality.
Read MorePub Spotlight 2026
Presented at our recent Pub Spotlight event, these slides summarise the most recent KAM research taking a 360 look at pub customers, employees and licensees.
Read MoreLicensee Index 2025
This infographic summarises the key findings from our most recent Licensee Index research. Take a look here.
Read MoreReports & Whitepapers
View and download our industry-leading reports and whitepapers.
The Ultimate Guide to Christmas
Christmas is about sharing, supporting and bringing people together. So here’s a little gift from KAM Research and Insights and HGEM, bringing together all of our combined Christmas research into one report – the ultimate Xmas guide for hospitality venues.
SEE MOREWine Decisions
To truly understand what drives and influences consumer behaviour during these challenging times, some in-depth analysis is needed. Whilst there is a wealth of data and insight around wine consumer behaviour within the On Trade and the wider Off Trade (with much of the data for the latter coming from the UK’s Supermarkets), there remains a distinct lack of research into consumers’ wine buying habits from Independent Specialist Wine Retailers.
SEE MOREHospitality Tech 2024
KAM has partnered with Vita Mojo to explore the tech challenges facing restaurant operators – and see how forward thinking brand are over coming them and unlock growth opportunities for 2024.
SEE MOREGeneration Z: Beyond Booze
Originally presented at the Low+No 2023 event, these slides explore the changing relationship which Generation Z seem to have with alcohol compared to previous generations and what implications this may have for the future of socialising. Based on research carried out in partnership with Lucky Saint in May 2023.
SEE MORELow and No 2023
KAM have carried out a deep-dive research study, in partnership with Lucky Saint, into the current attitudes and behaviour towards Low and No alcohol. The report shows that the movement has gone beyond January, it’s becoming ingrained in people’s lives throughout the year. With as many UK adults actively moderating during the summer as they do during ‘Dry January’, moderating has moved beyond a single month in the year, and beyond simplistic definitions of ‘drinkers’ and ‘non-drinkers’. For venues, the opportunity remains. With massive numbers still entering the category, we need to provide consumers with the best possible experience whatever the occasion.
SEE MOREEmployee Engagement Services in Hospitality
With the vacancies the industry is experiencing at the moment for a variety of reasons, it puts importance on making sure employees are happy, motivated and retained. Based on online interviews conducted in February 2023 with 500 hospitality employees across all sub-sectors of the industry, this report looks at how businesses can make themselves an attractive place to work through engaging their employees, ultimately driving recruitment, loyalty, retention as well as productivity.
SEE MOREThe State of The Hospitality Nation
Propel and KAM have carried out a deep-dive research study into the current outlook of the UK’s hospitality sector. The survey, which is produced in association with Mapal Group, sought to examine the key issues currently impacting the industry, whilst also looking ahead to what the next 12 months might bring. This research will allow businesses to benchmark their performance and experiences against the wider sector.
SEE MOREThe Value of Mid-Week Sports
This report looks into the opportunity that arises from the synergy between sport and pubs, how best to deliver a great sporting experience and the long term halo effects it can have on a venue.
SEE MOREThe UK’s Largest Hospitality Salary Survey
This annual survey is based on feedback from 1,963 hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.
SEE MOREWebinars & Presentations
Built To Last: The Power of Staying Connected
Recorded at KAM’s Built To Last Informants session, Dan Brookman discusses how AI can help to maximise loyalty with guests.
SEE MORE & WATCHBuilt To Last: Maximising the space between visits
Recorded at KAM’s Built To Last Informants session, Rose Tawil discusses the importance of maximising the space between visits when it comes to loyalty.
SEE MORE & WATCHPub Spotlight 2026: The Pub Employer Perspective
Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Steve Alton, Laura Cavendish and Greg Sergeant.
SEE MORE & WATCHPub Spotlight 2026: The Customer Perspective
Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Laurence Brown, Louise Fleming and Kiran Quinn
SEE MORE & WATCHPub Spotlight 2026: The Publican Perspective
Recorded at KAM’s Pub Spotlight 2026, Katy Moses has a conversation with Publicans Emma Gibbon, Tom Skinner and Colin Meakin
SEE MORE & WATCHPub Spotlight 2026
Presented at our recent Pub Spotlight event, these slides summarise the most recent KAM research taking a 360 look at pub customers, employees and licensees.
SEE MORE & WATCHInfographics
The Rise of the intentional guest: How health is impacting consumers in 2026
An infographic showing the key stats about how health and wellness are affecting hospitality.
SEE MORE & WATCHLicensee Index 2025
This infographic summarises the key findings from our most recent Licensee Index research. Take a look here.
SEE MORE & WATCHCompetitive Socialising Customer in 2025
An infographic showing 5 key stats on Competitive Socialising
SEE MORE & WATCHBig Booking Success
An infographic about driving big group bookings in Hospitality venues, in partnership with Tripleseat.
SEE MORE & WATCHFinancial wellbeing in hospitality
An infographic looking at financial wellbeing for hospitality employees
SEE MORE & WATCHA Christmas Story
An infographic about Christmas in Hospitality venues, in partnership with Tripleseat.
SEE MORE & WATCHHospitality Insight from our Partners
The Access Group | What Brings Guests Back?
Access Group Research Report | A look at what’s driving customer loyalty at Hospitality venues.
SEE MORE & WATCHTripleseat | Preparing for the festive season
Tripleseat Podcast | How are consumers feeling about the festive season, how (and how big) they are celebrating.
SEE MORE & WATCHBrixton Brewery | Focus on craft beer
Brixton Brewery share data on the craft beer customer in the on-trade
SEE MORE & WATCHLimber | Flexible Working in Hospitality
Limber look at current flexible working trends in UK hospitality and what it means for the future Hospitality.
SEE MORE & WATCHThanks to our Partners
Access All Areas
Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.
Built To Last: The Power of Staying Connected
Recorded at KAM’s Built To Last Informants session, Dan Brookman discusses how AI can help to maximise loyalty with guests.
SEE MOREBuilt To Last: Maximising the space between visits
Recorded at KAM’s Built To Last Informants session, Rose Tawil discusses the importance of maximising the space between visits when it comes to loyalty.
SEE MOREDrinking Differently: How GLP-1 Medications Impact Alcohol Consumption
Following our previous research into how GLP-1 medications are changing eating behaviour, KAM partnered with Drinkaware to explore another key question for hospitality and drinks brands: how are these medications affecting alcohol consumption?
SEE MOREPub Spotlight 2026: The Pub Employer Perspective
Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Steve Alton, Laura Cavendish and Greg Sergeant.
SEE MOREPub Spotlight 2026: The Customer Perspective
Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Laurence Brown, Louise Fleming and Kiran Quinn
SEE MOREPub Spotlight 2026: The Publican Perspective
Recorded at KAM’s Pub Spotlight 2026, Katy Moses has a conversation with Publicans Emma Gibbon, Tom Skinner and Colin Meakin
SEE MORE