Case study
Bidfood
Strengthening Bidfood’s Market Position in the Pub Sector
The Challenge
Bidfood wanted to understand its current standing in the UK pub & bar market and how it compared to key competitors, including insight into:
- How pubs perceived strengths and weaknesses of their offer, service and proposition
- What drove customers to choose or switch wholesalers
- How their service, range, and relationships aligned with customer needs
They also aimed to uncover what operators valued most, from product quality and delivery reliability to training, technology, and sustainability support, to identify how Bidfood could evolve its offer and maintain a competitive edge.
Our Approach
To explore these questions in depth, we conducted a series of one-on-one interviews with senior decision-makers across major pub & bar groups and two online focus groups with independent publicans. This mixed-method approach allowed us to capture both strategic group perspectives and on-the-ground operational realities, revealing the nuances in how Bidfood is perceived across different customer types and scales.
The insights provided Bidfood with a clear roadmap to strengthen customer relationships and refine its market positioning. Key outcomes included clarity on competitive advantage, identifying improvement opportunities and strategic direction for growth. These findings guided Bidfood on how to better support their clients and prospects key business goals, helping position Bidfood not just as a supplier, but as a strategic partner driving operators’ success.
“From day one, KAM were fantastic to work with, and delivered an exceptional, intelligent and insightful piece of research that really helped us to elevate our offer, hone our strategy and adapt to customer needs in a really practical way. They have tremendous knowledge of what is a complex sector, took the time to really understand us and the brief sat a deep level, and as a result their work provided clear, relevant, actionable guidance that has directly informed our strategic direction.”
Catherine Hinchcliff, Head Of Corporate Marketing & Insight
Who we help
Brands
As a brand or supplier in the dynamic world of UK hospitality and food service, staying ahead of trends and consumer preferences is crucial. We offer tailored insights and strategic guidance that enable you to make informed decisions, seize emerging opportunities, and create products that resonate with your target audience.
Operators
In the fast-paced world of hospitality and food service operations, delivering exceptional experiences while optimising efficiency is paramount. KAM provides you with the insights and strategies needed to streamline your operations, enhance guest satisfaction, and achieve sustainable success.
Service Providers
As a tech company, agency, or service provider, your role in the UK hospitality and food service sectors is pivotal. KAM Insight offers comprehensive insights that allow you to develop innovative solutions and strategies that cater to the evolving needs of your clients.