Who we work with

At KAM, we are committed to providing invaluable insight, trends, and content creation tailored to the specific needs of the UK hospitality and food service channels. If you work in this wonderful industry and are looking for deep sector expertise to drive growth and innovation - then you're in the right place. We invite you to find out more about the different parts of the industry we serve...

Brands & Suppliers

Brands or suppliers seeking to gain a competitive advantage. Insight at the heart of your strategy.

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Operators & Venues

Operators and venues seeking sustainable growth and operational excellence.

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Service Providers

Tech providers, HR companies, Trade Bodies, PR Agencies, and other hospitality service providers seeking to (or help their clients) make an impact or get visibility.

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Brands & Suppliers

Unlocking Opportunities, Expanding Horizons

As a brand or supplier in the dynamic world of UK hospitality, staying ahead of trends and abreast of consumer preferences is crucial. We offer tailored insights and strategic guidance that enable you to make informed decisions, seize opportunities, and create products that resonate with your target audience.

Our services for Brands / Suppliers include (but are not limited to):

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Brand Case Studies

Wasabi Sushi & Bento

NEW RECIPE TASTE TESTING FOR INNOVATIVE PRODUCT LAUNCH Wasabi wanted to update one of the popular dishes on their menu but the risk was high if they got it wrong. They wanted to ensure…

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The Alchemist

CONSUMER TESTING FOR AN INNOVATIVE PRODUCT EXTENSION The Covid pandemic has led to innovation from many, and complete pivots for others. For our client, their plans for launching a ready mixed cocktail for…

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BrewDog

IDENTIFYING NEW DISTRIBUTION OPPORTUNITIES FOR AF BEER BrewDog has seen significant growth in its alcohol-free brands over the last few years. They suspected that there must be new opportunities for…

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Kind words

Our partnership with KAM, centred on consumer attitudes towards the alcohol-free category in different environments, and really was a fantastic piece of work. It was collaborative, focused, had an end goal in mind and was delivered in a timely and professional manner.

BrewDog are now armed with the facts and the tools to confidently support our mission and speak to customers. KAM’s service didn’t simply end with the delivery of the report and this has enabled us to really build on the initial findings, hone in on the key learnings and develop a killer strategy built on facts and not guess work

Ben Lockwood

Marketing Manager - Ontrade, BrewDog

The research provided us with business critical knowledge on which to base future decisions.

KAM really took the time to understand our needs and delivered against them - I wouldn’t hesitate to recommend them.

Tom Gittins

Managing Director, Confex – Millennium Drinks

The whole team at KAM have been very dedicated to ensuring our project landed on time.We benefited from their expertise and they advised us in the most relevant ways to ensure we achieved our objectives within budget. I strongly recommend KAM Media.

Severine Remise

Senior Brand Manage, Church Dwight

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Operators & Venues

Elevating Experiences, Enhancing Efficiency

In the fast-paced world of hospitality and food service operations, delivering exceptional experiences while optimising efficiency is paramount. KAM provides you with the insights and strategies needed to streamline your operations, enhance guest satisfaction, and achieve sustainable success. Our services for Operators / Venues include (but are not limited to):

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Operator Case Studies

NQ64

CUSTOMER UNDERSTANDING TO DRIVE CRITICAL BUSINESS DECISIONS NQ64 is a business that is growing and growing fast. Having opened 9 sites since 2018 it was important that they took an opportunity to…

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Hall & Woodhouse

MULTI-METHODOLOGY APPROACH TO KEY STRATEGIC RESEARCH PROJECT Hall & Woodhouse set out to review their Managed House business model and create a compelling Guest Value Proposition that delivers sustainable value…

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Wasabi Sushi & Bento

NEW RECIPE TASTE TESTING FOR INNOVATIVE PRODUCT LAUNCH Wasabi wanted to update one of the popular dishes on their menu but the risk was high if they got it wrong. They wanted to ensure…

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Rosa’s Thai

IDENTIFYING THE MOST LUCRATIVE CUSTOMERS Rosa’s have ambitious growth plans to grow footfall and sales from existing and new customers. Before they develop their brand and marketing plans to help…

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Junkyard Golf

CUSTOMER UNDERSTANDING TO DRIVE CRITICAL BUSINESS DECISIONS Junkyard Golf wanted to take their customer understanding to the next level. As an ambitious and growing brand, they needed to better understand…

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The Alchemist

CONSUMER TESTING FOR AN INNOVATIVE PRODUCT EXTENSION The Covid pandemic has led to innovation from many, and complete pivots for others. For our client, their plans for launching a ready mixed cocktail for…

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Peach Pubs

CUSTOMER BASED SWOT ANALYSIS TO MAXMISE MARKET SHARE Peach was looking to better understand their current customers to help shape their future strategy and improve their CRM. Ultimately, they wanted…

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Signature Pubs

DISCOVERING CUSTOMER NEEDS IN A GLOBAL PANDEMIC When lockdown began, Louise Maclean, Head of Sales and Marketing at Signature pubs heard KAM MD Katy Moses talking about the importance of…

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Brewhouse & Kitchen

BRAND HEALTH CHECK AND EVALUATING THE FUTURE CUSTOMER Brewhouse & Kitchen wanted to understanding the changing dynamic of their customer base as a result of he COVID pandemic whilst also…

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Wells & Co

UNDERSTANDING LICENSEE MOTIVATIONS, DRIVERS AND BARRIERS Wells & Co are a current client of the KAM product, ‘The Licensee Index’. Which provides licensee feedback and benchmarks where Wells & Co…

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Kind words

The team at KAM were fantastic from start to finish when working with us on what became a very insightful piece of audience research.

Matt Preisinger

Head of Marketing, Brewhouse & Kitchen

KAM were great to deal with and were as particular as us about execution and getting the right result. They helped guide our decision making, and the research helped us really understand how our guests feel about Peach.

Rebekha Wilkins

Marketing Director, Peach Pubs

Thanks to the research we were able to make informed decisions about product development & guest experience and better tailor our marketing to the specific needs of our guests.

We are now more focused and aligned in our efforts with a greater appreciation for the power of data-driven decision making.

I cannot recommend KAM highly enough. Thanks to their hard work and dedication, we are better positioned for long-term success and growth.”

Lauren Cassells

Head of Marketing & Sales, Junkyard Golf

The research KAM led was extremely helpful for us and our design agency. The customer feedback obtained helped shape and finalise artwork for future projects. The KAM team were also able to turn everything (brief, research and delivery) around in a short timeframe to meet our deadlines.

Andrew Jobes

Senior Retail Development Manager, Punch

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Service Providers

Innovating Solutions, Powering Growth

As a tech company, agency, or service provider, your role in the UK hospitality and food service sectors is pivotal. KAM offers comprehensive insights that allow you to develop innovative solutions and strategies that cater to the evolving needs of your clients. Our services for Service Providers include (but are not limited to):

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Service Provider Case Studies

Vita Mojo

INDUSTRY THOUGHT LEADERSHIP DRIVEN BY INSIGHTS Vita Mojo wanted to position themselves as thought leaders within the hospitality industry to help the reach out to new potential customers and provide…

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Slerp

HIGHLIGHTING AN INDUSTRY OPPORTUNITY USING RESEARCH-BASED CONTENT ‘At home hospitality’ including the delivery of meal boxes, gift platters and alcohol saw phenomenal growth during the pandemic. Slerp wanted to highlight to the…

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TipJar

RAISING AWARENESS OF AN INDUSTRY ISSUE WITH RESEARCH BASED CONTENT TipJar knew that tipping was often not transparent in the UK hospitality industry with many staff not getting their fair share.…

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Design My Night

RESEARCH TO DIRECT CRITICAL BRANDING DECISIONS Design My Night were looking to refresh and shake up their brand. They wanted to understand how different audiences would react and interact with the different…

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OAPA

BUILDING KNOWLEDGE TO DEVELOP OFFER AND COMMS Only a Pavement Away support people facing homelessness into careers in hospitality. In order to ensure they were engaging most effectively their supporters and…

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Kind words

Our client was really impressed with the outcome of the research. KAM identified insights which really challenged their thinking and the findings have had a direct influence on their channel strategy for these key calendar events. Thanks, again, KAM!”

Amy Searle

Head of Trade, Cirkle

We commissioned KAM to carry out a research project for one of our largest clients.  The research was carried out in a professional and timely manner and the insight will be invaluable for understanding our positioning within the spirits  market.

Laura Packham

Account Director, Elastic

We asked KAM for help on two large brand projects that needed incredibly bespoke hospitality consumer insights, and they nailed it.

They took the time to understand our needs, they provided conscious advice, and expert insight into the questions that would get us answers and were quick in their turnaround of two large surveys to two equally large audiences.

Not only did the results of these surveys massively help inform our final decision, they gave us important data to take with us into the business moving forward. A huge amount of praise for a very efficient and wonderful team.”

Katie Kirwan

Head of Content & Website, Design My Night

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What we bring to the table

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  • Tailored Research

    Gain access to cutting-edge research and data-driven insights, including global online panels, targeted customer research, face-to-face in venues, focus groups, and more. Quantitative and Qualitative methodologies tailored specifically to your objectives. 

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  • Knowledge & Expertise

    Let us take the strain and provide an independent view. With combined expertise across hospitality, research, insights, and marketing, our team will provide insight-led recommendations for you and your business to drive purposeful change.

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  • Consultancy with a Twist

    Say goodbye to dry, uninspiring insights. We spice things up by providing consultancy services that are both informative and engaging. Our experts work closely with you, analysing your unique challenges, and crafting ingenious strategies.

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  • Actionable Solutions

    We help you turn these insights into actions. Base future marketing, operations, brand and product strategies on what your customers want and need. Put research and insight at the heart of your strategy.

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Unlock the power of knowledge today

Are you ready to dive into a world of invaluable hospitality intelligence? Join The KAM Knowledge Hub, your go-to insight resource for everything you need to thrive in the dynamic world of hospitality. Sign up for our free membership or unleash the full potential of Access All Areas and take control of your professional destiny. The power of knowledge awaits you!

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