Lapsed & Future Customer Equity Assessment

Unlock the true potential of your business by getting to know the people who really matter - your customers. We thrive on delivering the most cutting-edge bespoke research and consultancy services within the hospitality industry.

Understand how best to attract new and lapsed customers to your venues

Unlocking the key to growth

Welcome to KAM, your ultimate destination for unparalleled customer intelligence solutions within the dynamic world of hospitality. We are not your typical research and consultancy business. No, we're more like the secret sauce that adds that extra 'zing' to your business ambitions.

With our bespoke research and consultancy service, we can...

  • Create target customer profiles

    Capture detailed demographic pen portraits. Establish and finesse your target customer profiles with attitudinal and behavioural data and insight.

  • Laser-focus your strategy

    Focus on specific regions and/or post code areas to provide precise analysis on your target markets and competitive set.

  • Find your points of influence

    Peel the onion and go deeper with insights into the customer's attitudes and behaviours during the path to purchase journey in hospitality.

  • Discover your barriers to entry

    Understand why potential customers AREN'T visiting you or why infrequent customers aren’t visiting you more often.

  • Competitor benchmarking

    Analyse consumer perceptions of your brand alongside your competitors. Find out where your venues fit within their ‘out-of-home’ repertoire.

  • Deliver bespoke insight

    Insight tailored to your business. Understand your strengths, weaknesses, threats and opportunities. Putting insight at the heart of your strategy.

What we bring to the table

  • Tailored Research

    Gain access to cutting-edge research and data-driven insights, including global online panels, targeted customer research, face-to-face, focus groups, and more. Quantitative and Qualitative methodologies tailored specifically to your objectives. 

  • Knowledge & Expertise

    Let us take the strain and provide an independent view. With combined expertise across hospitality, research, insights, and marketing, our team will provide insight-led recommendations for you and your business to drive purposeful change.

  • Consultancy with a Twist

    Say goodbye to dry, uninspiring insights. We spice things up by providing consultancy services that are both informative and engaging. Our experts work closely with you, analysing your unique challenges, and crafting ingenious strategies.

  • Actionable Solutions

    We help you turn these insights into actions. Base your future marketing, operations, brand and product strategies on what your customers want and need. Put research and insight at the heart of your strategy.

Don't just take our word for it

Thanks to KAM's research we were able to make informed decisions about product development & guest experience and better tailor our marketing to the specific needs of our guests.

We are now more focused and aligned in our efforts with a greater appreciation for the power of data-driven decision-making.

I cannot recommend KAM highly enough. Thanks to their hard work and dedication, we are better positioned for long-term success and growth.

Lauren Cassells, Head of Marketing & Sales, Junkyard Golf Club

junkyard golf

Get ready to know your customers better

Identify your most valuable customers

Maximise your loyalty and retention

Attract new customers to your venues