Insight with purpose

Welcome to KAM! We are dedicated to providing unparalleled research and analysis within the hospitality sector. Our mission is to equip our clients with profound insights to make informed, strategic choices that foster growth, innovation, and sustainability in their businesses. Together, we will drive real results and purposeful change.

Meet the Team

With a leadership team boasting expertise in hospitality, research, insights, and marketing, we bring a unique blend of knowledge and creativity to the table. We are here to support you and your teams, helping them embrace purposeful change, be inspired by insights, and stay ahead of the competition.


Katy Moses, Founder & MD

Katy is the founder and MD of KAM, a consultancy that she started in 2014. She is passionate about pubs, bars and restaurants (and not just about being in them). Katy founded KAM as she saw a gap in the market for a hospitality and food service insight consultancy that puts creativity at its heart.

She is a Bii Trustee and an advisor for Only a Pavement Away. She is also a judge of the Bii Licensee of the Year Award, Restaurant Marketer and Innovator Awards and the Great Taste Awards, as well as a Plan B and Otolo mentor. Katy and KAM created Pedalling for Pubs, the hospitality initiative that raises money and awareness for the LTC and OAPA.


Blake Gladman, Strategy & Insight Director

Blake has over 17 years of experience delivering market-leading customer and consumer insight. He started his career at Kantar before joining Lumina Intelligence in 2009. Blake has worked across all areas of research and insights and has led the development of new products, content and marketing. He joined KAM in 2018 to drive forward their expertise in delivering market-leading research and insight-led products.

Blake is a much-valued conference presenter, having spoken at 30+ industry events, and a judge for the Retail Industry, SLR and SWA Awards. Alongside Katy he is proud of being part of the founding event for Pedalling for Pubs, the hospitality initiative that raises money for the LTC and OAPA.


Katie Jenkins, Marketing & Partnerships Director

Katie worked in the UK retail industry for over 15 years, with her expertise covering everything from customer & consumer research and in-store experience, through to people development, customer service and marketing. Her focus on customer experience and insight is second to none and she is obsessively focused on understanding the needs of our clients and their customers.

Katie joined the business in 2019 to oversee the brand marketing and communication strategy for KAM which marked her entry into the hospitality industry. Katie is now on the advisory board for Gamechangers, a judge for the Licensee of the Year awards and the NITA's, and is a seasoned conference presenter.


Jo Lynch, Account Director

Jo brings 18 years of hospitality experience to KAM, across agency, operator and supplier businesses within the industry. Building her expertise across multiple projects and disciplines including research and insight, marketing and PR, sales driving, guest experience and operationally focussed projects.

Jo joined KAM at the end of 2022 in the role of Account Director, to help the support the team with their plans for the future development of the business, and work closely with our existing and future clients.

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Laurence Brown, Senior Insights Manager

Laurence has over 5 years experience in the grocery sector, specifically working on delivering consumer insights for leading food and beverage brands during his time at Dunnhumby. Laurence has a passion for using data to build compelling insight stories that help brands make better business decisions. Working on brands primarily in the Beer, Wine, Spirits and impulse categories.

Laurence joined KAM in 2022 to further build the strength of their research and insights team across both the hospitality sector and food service channels.

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Louise Jooste, Account Director

Louise is a commercial leader with over 25 years experience working in the travel, leisure & hospitality sectors, across operator and supplier organisations in the UK and overseas. She brings to KAM a wealth of expertise in driving business growth through new client acquisition and customer retention.

Louise has joined KAM in the role of Account Director to support the team in developing our commercial strategy, identifying growth opportunities in new client acquisition and ensuring we continue to add value and provide our existing clients with the tools and solutions to deliver real results.

Enough about us - let's talk about you.

What challenges are you facing in the hospitality and foodservice sectors? How can we help you drive growth, make smarter decisions, and create memorable experiences? Get in touch with us today, and let's start a conversation that will shape the future of your business.

Looking for a new challenge?

We're always looking for superstars to join our team. If you are passionate about the hospitality sector and keen to make an impact, get in touch today.