Route To Market Analysis

Unlock the true potential of your business by getting to know the people who really matter - your customers. We thrive on delivering the most cutting-edge bespoke research and consultancy services within the hospitality industry.

Create a compelling, insight-led, sales story to support your sell-in strategy

Unlocking the key to growth

Welcome to KAM, your ultimate destination for unparalleled customer intelligence solutions within the dynamic world of hospitality. We are not your typical research and consultancy business. No, we're more like the secret sauce that adds that extra 'zing' to your business ambitions.

With our bespoke research and consultancy service, we can...

  • Profile your B2B customers

    Get under the skin of who they are, what makes them tick and what influences their decision making. Create a compelling and targeted sales story built on insight.

  • Path to purchase analysis

    Find out the path to purchase decision making journey that operators make when sourcing products/brands for their venues. 

  • Target your investment

    Find where best to direct your resources to get the largest returns on your investments. What influences their decisions and how you can capitalise on this.

  • Build your comms strategy

    Understand how to most effectively communicate and influence across your BDMs, sales teams, ATL/BTL marketing, promos, POS, etc.

  • Build lasting relationships

    Learn what support operators looking for from businesses like yours. Discover how best to communicate with them and understand any barriers to unlock opportunities and build loyalty.

  • Deliver bespoke insight

    Insight tailored to your specific business strategies and objectives.

What we bring to the table

  • Tailored Research

    Gain access to cutting-edge research and data-driven insights, including global online panels, targeted customer research, face-to-face, focus groups, and more. Quantitative and Qualitative methodologies tailored specifically to your objectives. 

  • Knowledge & Expertise

    Let us take the strain and provide an independent view. With combined expertise across hospitality, research, insights, and marketing, our team will provide insight-led recommendations for you and your business to drive purposeful change.

  • Consultancy with a Twist

    Say goodbye to dry, uninspiring insights. We spice things up by providing consultancy services that are both informative and engaging. Our experts work closely with you, analysing your unique challenges, and crafting ingenious strategies.

  • Actionable Solutions

    We help you turn these insights into actions. Base your future marketing, operations, brand and product strategies on what your customers want and need. Put research and insight at the heart of your strategy.

Don't just take our word for it

Vita Mojo wanted to position ourselves as thought leaders within the hospitality industry to help the reach out to new potential customers and provide added value to current customers. We wanted to communicate our mission and products using credible data and insights.

KAM is an exceptionally valuable partner for any marketing function. They have helped us to understand how best to communicate our mission and product with more credibility by backing up our claims with data on what really matters to consumers. I highly recommend their consultative, agile and hands-on approach.

Emily Ward, Marketing Director, Vita Mojo

vita mojo

Get ready to know your customers better

Identify your most valuable customers

Maximise your loyalty and retention

Attract new customers to your brand