The KAM Blog

Opinion and insight on the latest trends, news and innovations within hospitality and foodservice.

Hospitality Inclusivity Report

Shining a light on inclusivity in Hospitality

KAM has joined forces with Equality, Equity and Inclusion consultancy, SISU to carry out a comprehensive survey within the Hospitality...
Understand how best to attract new and lapsed customers to your venues

Brand new ‘Pub Roadmap’ report released

KAM have partnered with the BII (British Institute of Innkeeping) to launch the ultimate Pub Roadmap: a robust and practical...
HGEM-x-KAM-Ultimate-Xmas-Guide-Instagram-Post

Ultimate Guide to Christmas from KAM and HGem

Christmas is about sharing, supporting and bringing people together. So here's a little gift from research consultancy KAM and guest experience management platform HGEM,...
slerp

Building a sustainable hospitality business

Jo Lynch, Account Director at KAM, has been surrounded by discussions around sustainability within the hospitality industry recently. In our...
Christmas intentions

Maximising Christmas in hospitality venues

It’s CHRISTMAAAASSSS!  Well, nearly. Actually there’s less than 100 days to go until the big day.  Here at KAM we’ve...
KAM Knowledge

Low+No 2023 – what you missed!

On Wednesday this week, KAM hosted our 4th annual Low & No event, at which we shared headlines from our...
sustainable drinks

Dry summer ahead – moderation goes mainstream

As many Brits are moderating alcohol this summer as during ‘Dry January’ UK drinkers are now moderating in the summer...
KAM Low & No

What we can learn from Hospitality in Austin, Texas

Last Monday KAM MD, Katy Moses returned from the wonderful Atlantic Club study tour of Austin, Texas, organised to perfection...
DSCF1288

The Quest for a Quality Serve

Katie Jenkins, Marketing & Partnerships Director at KAM shares recent research carried out in partnership with Budvar looking at just...
A look at how employee engagement services can effectively boost recruitment and retention

Hospitality is missing a trick with employee engagement

Katy Moses, MD at KAM, reflects on recent research, carried out in partnership with Growth Partners looking at Employee Engagement...
how best to deliver a great sporting experience and the long term halo effects it can have on a venue

Maximising sport in pubs

Following the release of our brand new research - The Value of Midweek Sport in Pubs - in partnership with...

Pub licensees have their say…

On Tuesday this week, KAM hosted our 2nd annual Leased & Tenanted Spotlight event. 250 industry heavyweights were in attendance,...

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers from our Knowledge Hub.

Generation Z: All Grown Up

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Unlike with the paradox of choice where less is more, the increase in options for customers is only going to be a good thing, but that does mean that they will likely become more demanding, more knowledgeable and more particular when it comes to the venue of choice. Therefore, to win in the growing sector, venues must deliver a great experience, which starts by understanding your customers and what they want.

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Pub Roadmap

The Pub Roadmap

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Unlike with the paradox of choice where less is more, the increase in options for customers is only going to be a good thing, but that does mean that they will likely become more demanding, more knowledgeable and more particular when it comes to the venue of choice. Therefore, to win in the growing sector, venues must deliver a great experience, which starts by understanding your customers and what they want.

SEE MORE

The Ultimate Guide to Christmas

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With the current recruitment crisis going strong in Hospitality, employee retention has never been more important. This research, in partnership with TipJar, looks at the importance of instilling a fair tipping culture in a business to help attract and retain talent, but also increase footfall and drive a deeper brand loyalty within customers.

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Wine Decisions

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With the current recruitment crisis going strong in Hospitality, employee retention has never been more important. This research, in partnership with TipJar, looks at the importance of instilling a fair tipping culture in a business to help attract and retain talent, but also increase footfall and drive a deeper brand loyalty within customers.

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Generation Z: Beyond Booze

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Originally presented at the Low+No 2023 event, these slides explore the changing relationship which Generation Z seem to have with alcohol compared to previous generations and what implications this may have for the future of socialising. Based on research carried out in partnership with Lucky Saint in May 2023.

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low & no 2023

Low and No 2023

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KAM have carried out a deep-dive research study, in partnership with Lucky Saint, into the current attitudes and behaviour towards Low and No alcohol. The report shows that the movement has gone beyond January, it’s becoming ingrained in people’s lives throughout the year. With as many UK adults actively moderating during the summer as they do during ‘Dry January’, moderating has moved beyond a single month in the year, and beyond simplistic definitions of ‘drinkers’ and ‘non-drinkers’. For venues, the opportunity remains. With massive numbers still entering the category, we need to provide consumers with the best possible experience whatever the occasion.

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