Case study
Arc Inspirations

Shaping board strategies with eye-opening insights
The Challenge
Arc Inspirations was preparing for their annual strategy planning day—a crucial opportunity to align their board and investors around both short and long-term goals. They wanted to open the sessions with an external perspective, offering fresh insight into the current hospitality landscape. Their aim was to spark strategic thinking by understanding the state of the market, anticipating future trends, and exploring evolving guest expectations, particularly those of Gen Z—a key audience for their BOX and Manahatta brands.
Our Approach
We curated a bespoke presentation combining insights from our “Plan to Plate” research with our latest work on Gen Z behaviours. The session provided a clear view of the current market context, emerging trends shaping the sector, and what today’s guests—especially younger consumers—expect from hospitality venues.
Our approach was designed not just to inform, but to provoke meaningful discussion and strategic reflection among the leadership team, identifying ways in which they can flex their proposition. By tailoring our insights to the client’s brand portfolio and audience focus, we helped set the tone for a productive and future-facing planning process.

“KAM supported us during a Board Strategy session, providing us with up to date, relevant market data that really shaped the output and the future direction of our business.Their industry and customer insights were invaluable and they really tailored the content to the topics that were of interest to us. I would 100% recommend KAM for a session such as this.”
Laura Lewis, Marketing Director, Arc Inspirations
Who we help
Brands
As a brand or supplier in the dynamic world of UK hospitality and food service, staying ahead of trends and consumer preferences is crucial. We offer tailored insights and strategic guidance that enable you to make informed decisions, seize emerging opportunities, and create products that resonate with your target audience.
Operators
In the fast-paced world of hospitality and food service operations, delivering exceptional experiences while optimising efficiency is paramount. KAM provides you with the insights and strategies needed to streamline your operations, enhance guest satisfaction, and achieve sustainable success.
Service Providers
As a tech company, agency, or service provider, your role in the UK hospitality and food service sectors is pivotal. KAM Insight offers comprehensive insights that allow you to develop innovative solutions and strategies that cater to the evolving needs of your clients.