Case study
Lucky Saint
CATEGORY INSIGHT INTO THE GROWING LOW & NO MOVEMENT
The Objective
To explore consumer attitudes and behaviours that are influencing choice of venue and choice of product, within hospitality venues, for the growing low & no category.
Our Approach
An in-depth quantitative study of a nationally representative sample of UK adults (18+). To provide critical insight on the low and no category, from a customers’ perspective. We are seeing consumers’ relationship with alcohol changing and patterns of how we socialise evolving. The research dives deeper into what has changed and looks ahead to the new customer trends for 2024 and beyond.
The Outcome
A comprehensive category report into the low & no category. How the consumer profile has evolved over the yeas and what are the attitudes and behaviours that are driving the growth in the category. Exploring the triggers and barriers to purchase, the key influencing opportunities for brands across the customer journey and providing clear actionable recommendations to operators and brands about how to succeed and grow their share of the prize.
”The Low & No report is our go-to category guide for the category and is instrumental across our business.
In the ever-evolving world of hospitality, where insights drive strategy, the data KAM provided has become an indispensable asset to our business. We frequently reference it, shaping our sales, marketing, and investment strategies based on the revelations it offers.“
Lou Pollitt, Category & Insight Director, Lucky Saint
Who we help
Brands
As a brand or supplier in the dynamic world of UK hospitality and food service, staying ahead of trends and consumer preferences is crucial. We offer tailored insights and strategic guidance that enable you to make informed decisions, seize emerging opportunities, and create products that resonate with your target audience.
Operators
In the fast-paced world of hospitality and food service operations, delivering exceptional experiences while optimising efficiency is paramount. KAM provides you with the insights and strategies needed to streamline your operations, enhance guest satisfaction, and achieve sustainable success.
Service Providers
As a tech company, agency, or service provider, your role in the UK hospitality and food service sectors is pivotal. KAM Insight offers comprehensive insights that allow you to develop innovative solutions and strategies that cater to the evolving needs of your clients.