Case study
Yard Sale Pizza – Piper investment
COMMERCIAL DUE DILIGENCE FOR PIPER PRIVATE EQUITY
The Objective
The aim of the research was to provide Piper with a deep dive into the behaviours, attitudes, perceptions, and sentiments of the Yard Sale Pizza customer as part of the commercial due diligence process ahead of their investment.
Our Approach
We utilised the existing Yard Sale customer database and created an in-depth online survey that tackled such topics as discovery of the brand, customer drivers & occasions, customer journey, brand experience and triggers that can driver incremental visits and spend. Through the lens of 1,656 customer surveys, we were able to provide a detailed understanding of their customer base, across all sites, demographics and customer behavioural profiles to establish the strengths and opportunities for Yard Sale Pizza in driving greater loyalty across their existing portfolio and also showcasing the value they can bring to new sites/new openings.
“Our commercial due diligence with KAM sought to answer the key questions of why customers love the brand and what makes the product better and different to the competition. This helped in understanding the potential scalability of the business.
KAM have been great at turning around projects at speed and providing insights that have driven important business decisions. I would highly recommend.”
Yasha Estraikh, Associate Partner at Piper Private Equity
Who we help
Brands
As a brand or supplier in the dynamic world of UK hospitality and food service, staying ahead of trends and consumer preferences is crucial. We offer tailored insights and strategic guidance that enable you to make informed decisions, seize emerging opportunities, and create products that resonate with your target audience.
Operators
In the fast-paced world of hospitality and food service operations, delivering exceptional experiences while optimising efficiency is paramount. KAM provides you with the insights and strategies needed to streamline your operations, enhance guest satisfaction, and achieve sustainable success.
Service Providers
As a tech company, agency, or service provider, your role in the UK hospitality and food service sectors is pivotal. KAM Insight offers comprehensive insights that allow you to develop innovative solutions and strategies that cater to the evolving needs of your clients.