4.1m
fewer UK adults are drinking weekly in 2025 v 2021
58%
say there’s less stigma around not drinking than there used to be
4-in-10
customers have left a venue early and/or disappointed because of poor low & no options
1-in-3
customers are now 'zebra striping' (alternating between alcoholic & alcohol-free drinks) as a way to moderate their intake when out
What to expect...
- How our relationship with alcohol is changing
- How hospitality occasions are becoming less alcohol-led
- The growing role (and credibility) of low & no
- The value of getting low & no right
- Expectations vs reality for low & no in the on-trade
- Case studies and expert opinion from industry thought leaders
Based on a nationally representative sample of 2,000 UK adults, this report dives into the evolving drinking habits of Brits and examines how Hospitality and on-trade venues can meet the changing demand.
The report is available now for £495 +VAT which also includes;
- 12 months access to the KAM Knowledge Hub
- Plus audio recordings from our Low+No: Drinking Differently launch event, including discussions with;
- Laura Simonelli, Head of Bar Development & Openings at Dishoom
- Ben Warren, Commercial Director at Professional at Play
- Robert Zielski, Category Manager - Non-alc drinks & Wine at Mitchells & Butlers
- Miles Kirby, Co-founder at Caravan Restaurants
- Lauren Pestell, Senior Marketing Manager at Tao Group Hospitality
- Emma McClarkin OBE, CEO at BBPA and more.
Proudly in partnership with:
KAM ‘Low+No’ was brilliant, I found it really insightful and enjoyed the buzz around all things no & low!
It’s really given me some food for thought and will help guide our approach to no/low. Exciting times ahead.
Steve Oliver - Category Development & Insights Manager,
St Austell
What we bring to the table
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Tailored Research
Gain access to cutting-edge research and data-driven insights, including global online panels, targeted customer research, face-to-face, focus groups, and more. Quantitative and Qualitative methodologies tailored specifically to your objectives.
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Knowledge & Expertise
Let us take the strain and provide an independent view. With combined expertise across hospitality, research, insights, and marketing, our team will provide insight-led recommendations for you and your business to drive purposeful change.
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Consultancy with a Twist
Say goodbye to dry, uninspiring insights. We spice things up by providing consultancy services that are both informative and engaging. Our experts work closely with you, analysing your unique challenges, and crafting ingenious strategies.
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Actionable Solutions
We help you turn these insights into actions. Base your future marketing, operations, brand and product strategies on what your customers want and need. Put research and insight at the heart of your strategy.