29%
Share of UK hospitality spend for pubs for the 12 weeks ending 09/09/23 (HDI Panel)
95%
Of pub operators agree they need to provide an experience that customers can't replicate at home
53%
Of pub customers say 'value for money' Is the most important factor when visiting a pub
50%
Increase in 'drink only' consumer occasions in UK pubs compared to research conducted in 2022
Pub Roadmap 2023
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Research methodology consisted of a survey of 500 nationally representative UK adults (+18), who have visited a pub at least once in the last 12 months, and 187 BII Member Publicans. Research was conducted in September 2023. Data provided by Hospitality Data Insights (HDI) is from their card spending data which tracks the debit & credit card spending of 10.2 million unique customers across 180,000 uniquely identifiable hospitality venues. In addition, product range and pricing data for Managed Pubs is included from their market pricing database based on a sample of 4,176 like-for-like outlets comparing June 2023 ranging with June 2022.
The pub is, and always has been, a unique space in our heritage and culture, but we can’t stand still and do what we have always done. We must continue to evolve and embrace the change that is needed to keep us relevant and successful as the hubs of our communities.
This report has been produced by researching both consumer and operator expectations and opinions, to give you actionable information that you can apply to your business. Supported by data from HDI, which shows where consumers are spending their money across hospitality.
Steven Alton, CEO of the British Institute of Innkeeping (BII)
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Tailored Research
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