The Knowledge Hub

Welcome to The Knowledge Hub, designed to inform, inspire and incite. Enjoy.

If you have any questions or feedback or would like to find out about our bespoke research, please contact hello@kaminsight.com

Our latest releases

5 key facts on researching a venue

An infographic showing where and how consumers research hospitality venues.

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Leased & Tenanted Spotlight

Originally presented at our L&T Spotlight, this presentations shows the wants and needs of both pub licensees and their customers.

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The Licensee Index 2023

Now in its sixth year, ‘The Licensee Index’ is the operator benchmarking sentiment tracker for the UK leased and tenanted pub sector.

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Influencing customers in-venue

Originally presented at RMI 2024, this presentation shows how hospitality brands can most effectively influence the customer in venue.

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Generation Z: All Grown Up

When we look at what influences venue choice, the key elements- quality, range, value for money are still at the top for Gen Z, so there’s no need to reinvent the wheel. What what we DO need to do is look at the significant differences in the thoughts and feelings towards technology, alcohol, and diets, that will allow venues to make themselves attractive to this age group.

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Attracting and Retaining Hospitality Employees

Check out our presentation from the BII People Conference focused on our recent research on recruiting and retaining talent in hospitality.

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Pub Roadmap: the headlines & panel

Katy Moses, founder/MD at KAM, delves into latest pub customer research from the Pub Roadmap report with Steve Alton from the BII, Joby Mortimer from Brakes and Jez Galaun from Brixton Brewery.

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The Pub Roadmap

In partnership with the BII and supported by Brakes and Brixton Brewery, this research report forms part of an essential toolkit, based on real data from our sector to allow operators to assess their businesses against the opportunities available to them.

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The Ultimate Guide to Christmas

Christmas is about sharing, supporting and bringing people together. So here’s a little gift from KAM Research and Insights and HGEM, bringing together all of our combined Christmas research into one report – the ultimate Xmas guide for hospitality venues.

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Wine Decisions

To truly understand what drives and influences consumer behaviour during these challenging times, some in-depth analysis is needed. Whilst there is a wealth of data and insight around wine consumer behaviour within the On Trade and the wider Off Trade (with much of the data for the latter coming from the UK’s Supermarkets), there remains a distinct lack of research into consumers’ wine buying habits from Independent Specialist Wine Retailers.

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Brixton Brewery | Focus on craft beer

Brixton Brewery share data on the craft beer customer in the on-trade

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Hospitality Tech 2024

KAM has partnered with Vita Mojo to explore the tech challenges facing restaurant operators – and see how forward thinking brand are over coming them and unlock growth opportunities for 2024.

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers.

Propeller x KAM: Hospitality Booking Benchmark

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In partnership with Propeller, The Hospitality Bookings Benchmark is the UK’s first sector-wide study of hospitality bookings, bringing together the views of both consumers and operators to benchmark booking performance.

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The Pub Roadmap | Building Brilliant Teams

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Discover practical, research-backed strategies to recruit, onboard, train and inspire high-performing teams. Developed with the BII and supported by Brakes, this report combines insight from pub customers, employees and licensees with actionable ideas to help you improve service, boost loyalty and build a stronger, more resilient pub business.

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Low+No 2026: Drinking Differently

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A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

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LTC x KAM: Wellbeing at Work

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his report brings together experiences Hospitality employees and also employers across the sector have shared. You’ll get a clear picture of the challenges still facing our people, what support is helping, and where there’s still more to do.

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Raising the Bar 2026

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This report explores how the UK on-trade has progressed over the past 18 months, and where the next opportunities lie to deliver a more compelling, consistent and high-quality alcohol-free experience

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Drinking Differently: How GLP-1 Medications Impact Alcohol Consumption

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Following our previous research into how GLP-1 medications are changing eating behaviour, KAM partnered with Drinkaware to explore another key question for hospitality and drinks brands: how are these medications affecting alcohol consumption?

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The Hospitality People Survey 2026

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This annual survey is based on feedback hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.

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State of Social 2026

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State of Social is the first industry-wide benchmarking report dedicated to social media metrics and it’s BACK for its 2ND year! Delivered by Kitch and KAM, the FREE report captures critical insights for UK hospitality operators.

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Pubs Power Sport Report 2025

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This new Pubs Power Sport Report from PubAid and conducted by KAM, supported by Guinness and Sky Business, reveals how pubs are quietly power movement, connection and community wellbeing across the UK.

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Webinars & Presentations

Low+No 2026: Rethinking the drinks aisle

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Waitrose Low & No Buyer Sarah Holland joins Lucky Saint’s Oli Badman to discuss how the retailer is adapting their drinks offer alongside changing consumer expectations and behaviours.

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Raising the Bar 2026: Webinar

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This webinar looks at the Everleaf x KAM report “Raising the Bar 2026” in more detail, including conversations with operators about how their venues are adapting to alcohol-free.

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Built To Last: The Power of Staying Connected

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Recorded at KAM’s Built To Last Informants session, Dan Brookman discusses how AI can help to maximise loyalty with guests.

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Built To Last: Maximising the space between visits

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Recorded at KAM’s Built To Last Informants session, Rose Tawil discusses the importance of maximising the space between visits when it comes to loyalty.

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Pub Spotlight 2026: The Pub Employer Perspective

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Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Steve Alton, Laura Cavendish and Greg Sergeant.

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Pub Spotlight 2026: The Customer Perspective

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Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Laurence Brown, Louise Fleming and Kiran Quinn

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Infographics

5 key facts – A spotlight on alcohol-free spirits

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An infographic showing 5 key stats from our 2026 Alcohol-free audit with Everleaf

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The Rise of the intentional guest: How health is impacting consumers in 2026

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An infographic showing the key stats about how health and wellness are affecting hospitality.

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Licensee Index 2025

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This infographic summarises the key findings from our most recent Licensee Index research. Take a look here.

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Competitive Socialising Customer in 2025

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An infographic showing 5 key stats on Competitive Socialising

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Big Booking Success

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An infographic about driving big group bookings in Hospitality venues, in partnership with Tripleseat.

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Financial wellbeing in hospitality

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An infographic looking at financial wellbeing for hospitality employees

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Hospitality Insight from our Partners

The Access Group | What Brings Guests Back?

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Access Group Research Report | A look at what’s driving customer loyalty at Hospitality venues.

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Tripleseat | Preparing for the festive season

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Tripleseat Podcast | How are consumers feeling about the festive season, how (and how big) they are celebrating.

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Brixton Brewery | Focus on craft beer

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Brixton Brewery share data on the craft beer customer in the on-trade

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Flexible-working

Limber | Flexible Working in Hospitality

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Limber look at current flexible working trends in UK hospitality and what it means for the future Hospitality.

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Thanks to our Partners

L&T 2025 Partners (4)

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Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.

The Pub Roadmap | Building Brilliant Teams

Discover practical, research-backed strategies to recruit, onboard, train and inspire high-performing teams. Developed with the BII and supported by Brakes, this report combines insight from pub customers, employees and licensees with actionable ideas to help you improve service, boost loyalty and build a stronger, more resilient pub business.

SEE MORE

Low+No 2026: Rethinking the drinks aisle

Waitrose Low & No Buyer Sarah Holland joins Lucky Saint’s Oli Badman to discuss how the retailer is adapting their drinks offer alongside changing consumer expectations and behaviours.

SEE MORE

Low+No 2026: Drinking Differently

A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

SEE MORE

Raising the Bar 2026: Webinar

This webinar looks at the Everleaf x KAM report “Raising the Bar 2026” in more detail, including conversations with operators about how their venues are adapting to alcohol-free.

SEE MORE

Built To Last: The Power of Staying Connected

Recorded at KAM’s Built To Last Informants session, Dan Brookman discusses how AI can help to maximise loyalty with guests.

SEE MORE

Built To Last: Maximising the space between visits

Recorded at KAM’s Built To Last Informants session, Rose Tawil discusses the importance of maximising the space between visits when it comes to loyalty.

SEE MORE