Case study
Hall & Woodhouse
MULTI-METHODOLOGY APPROACH TO KEY STRATEGIC RESEARCH PROJECT
Hall & Woodhouse set out to review their Managed House business model and create a compelling Guest Value Proposition that delivers sustainable value for the guest and the business; up to and beyond 2027.
Our Approach
Combining 5 separate research projects into one succinct insight delivery. Including quantitative research with 10,000 of their customers, a large-scale macro consumer survey to add the UK consumer context. Wider market analysis of the market and future trends, alongside qualitative depth interviews with industry leaders and modelling of future consumer demographic profiles.
The Outcome
We developed a clear understanding of what was and was not working with H&W’s current value proposition through the eyes of the current guest, how this compares with competitors and other industry leaders, and how this needs to evolve to meet the needs and wants of the future guest and future trends. We translated these learnings into a clear operational implementation roadmap detailing what stays and what goes, what needs to evolve and what we need to invent in order to be ‘fit for purpose’ for the future.
KAM were a pleasure to work with. They took a pro-active lead in organising research logistics, and sharpening our focus around who and what to ask, to ensure that the research delivered optimum bang for buck. Results were succinctly summarised and main themes – the “so whats” from the research – were clearly identified. I am very happy to recommend them
Mark James, Property Director, Hall & Woodhouse
Who we help
Brands
As a brand or supplier in the dynamic world of UK hospitality and food service, staying ahead of trends and consumer preferences is crucial. We offer tailored insights and strategic guidance that enable you to make informed decisions, seize emerging opportunities, and create products that resonate with your target audience.
Operators
In the fast-paced world of hospitality and food service operations, delivering exceptional experiences while optimising efficiency is paramount. KAM provides you with the insights and strategies needed to streamline your operations, enhance guest satisfaction, and achieve sustainable success.
Service Providers
As a tech company, agency, or service provider, your role in the UK hospitality and food service sectors is pivotal. KAM Insight offers comprehensive insights that allow you to develop innovative solutions and strategies that cater to the evolving needs of your clients.