Case study
JW Lees
UNDERSTANDING PUB PARTNERS MOTIVATIONS & CONCERNS
The Objective
JW Lees received annual feedback from their pub partners as part of KAM’s ‘Licensee Index’ which provides licensee feedback and benchmarks where they sit in comparison to other pub companies with their business partners in all key areas of their relationship. The most recent results made them realise the need to understand more about why they were receiving certain ratings in certain areas and what further support in general they needed to provide.
Our Approach
We invited a number of JW Lees pub partners to give us their views at a focus group which was run independently by KAM, ensuring they felt free to share their honest experiences and opinions within a peer group. KAM have many years experience within the pub industry and fully understand the challenges licensees face, so we were able to ask the right questions and delve deeper to gain further insight.
The Outcome
The group discussion was facilitated and summarised in a concise document by KAM, outlining the key insights and comments with clear actions highlighted for JW Lees including quick wins and longer-term strategic objectives. The feedback from these sessions will prove invaluable in the months ahead and will help to shape how JW Lees develop their ‘Pub Partner’ business.
“KAM provided insightful feedback that included actions for short-term wins as well as ideas for bigger projects in the future. We’re delighted with the way the focus group was delivered by KAM and the feedback and actions that have come from it.
We’d recommend KAM to anyone thinking about how to get better, honest, actionable feedback from their customers.”
Chris Moulson, Director of Pub Operations, JW Lees
Who we help
Brands
As a brand or supplier in the dynamic world of UK hospitality and food service, staying ahead of trends and consumer preferences is crucial. We offer tailored insights and strategic guidance that enable you to make informed decisions, seize emerging opportunities, and create products that resonate with your target audience.
Operators
In the fast-paced world of hospitality and food service operations, delivering exceptional experiences while optimising efficiency is paramount. KAM provides you with the insights and strategies needed to streamline your operations, enhance guest satisfaction, and achieve sustainable success.
Service Providers
As a tech company, agency, or service provider, your role in the UK hospitality and food service sectors is pivotal. KAM Insight offers comprehensive insights that allow you to develop innovative solutions and strategies that cater to the evolving needs of your clients.