How do you decide where to eat out?

Good afternoon, 

How do you decide where to eat out? Personally, I look out for new openings and I follow a large number of pubs and restaurants on social media, but what about the average Joe (or Josephine) on the street?

We’ve recently launched a new research report that allows our clients to take an in-depth look at the customer journey from when they decide to eat out in a pub/restaurant, through to when they pay at the end of the experience.

Plan to Plate tells us that just 7% of those aged 55+ follow pubs/restaurants on social media,showing that, if this is your target market, you need to find other ways to promote to this group. However, this number rises to 29% of 35-54 year olds and to 48% for 18-34 year olds.

And how far in advance are these groups planning their meal out? It seems that the older one is, the more notice one needs for a trip out- the below graphic shows us that the over 55s plan over a week in advance, which drops right down for the more spontaneous 18-34 age group to under 3 days.

If you’d like more information on this report, just reply to this email.

Tonight I’ll be driving through rush hour traffic (well planned…!) down to Portsmouth to see friends and a gig at the Guildhall, then after training first thing tomorrow, to the cinema to see The Favourite. 

Sunday I’m taking advantage of the National Art Pass my Dad bought me for Christmas with a visit to the Illustration Museum up near Kings Cross AND a visit to The British Library for the ‘Anglo Saxon Kingdoms- Art, word, war” exhibition.

Have a great weekend

Follow me on Twitter @katykammedia

Blake Gladman

Hi, I'm Blake, Strategy & Insight Director at KAM. I look after all our research products and manage the collection and delivery of insight throughout KAM. I love long runs and good food (the perfect life balance).