29m
UK adults now consume low and no drinks on a monthly basis
60%
of low and no drinkers have tried a NEW no low or no brand in the last 12 months
65%
of consumers are willing to pay more for a premium low and no product
1-in-5
low and no customers are now drinking more alcohol-free drinks than compared to 12 months ago
What to expect...
- How our relationship with alcohol is changing
- How hospitality occasions are becoming less alcohol-led
- The growing role (and credibility) of low & no
- The value of getting low & no right
- Expectations vs reality for low & no in the on-trade
- Case studies and expert opinion from industry thought leaders
Based on a nationally representative sample of 2,000 UK adults, this report dives into the evolving drinking habits of Brits and examines how Hospitality and on-trade venues can meet the changing demand.
The report is available now for £495 +VAT which also includes;
- 12 months access to the KAM Knowledge Hub (Your ‘Access All Areas’ subscription will auto-renew every 12 months. You can cancel the next auto-renewal payment for your subscription at any time during your subscription term by logging into your account and going to your profile.)
- Plus audio recordings from our Low+No: Drinking Differently launch event, including discussions with;
- Laura Willoughby, Co-found of Club Soda
- Sarah Holland, Low & No buyer at Waitrose
- Adam McGurk - Drinks Development Manager at Stonegate
- Miles Kirby, Co-founder at Caravan Restaurants and more
Proudly in partnership with:
KAM ‘Low+No’ was brilliant, I found it really insightful and enjoyed the buzz around all things no & low!
It’s really given me some food for thought and will help guide our approach to no/low. Exciting times ahead.
Steve Oliver - Category Development & Insights Manager,
St Austell
What we bring to the table
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Tailored Research
Gain access to cutting-edge research and data-driven insights, including global online panels, targeted customer research, face-to-face, focus groups, and more. Quantitative and Qualitative methodologies tailored specifically to your objectives.
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Knowledge & Expertise
Let us take the strain and provide an independent view. With combined expertise across hospitality, research, insights, and marketing, our team will provide insight-led recommendations for you and your business to drive purposeful change.
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Consultancy with a Twist
Say goodbye to dry, uninspiring insights. We spice things up by providing consultancy services that are both informative and engaging. Our experts work closely with you, analysing your unique challenges, and crafting ingenious strategies.
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Actionable Solutions
We help you turn these insights into actions. Base your future marketing, operations, brand and product strategies on what your customers want and need. Put research and insight at the heart of your strategy.